Creative Designer

NayaPay is seeking a talented Creative Designer to join their team in Karachi. The ideal candidate will be responsible for developing visually compelling designs that enhance the brand’s presence across various platforms. This role involves creating engaging social content, campaigns, and brand activations while ensuring consistency in every touchpoint. The designer will collaborate closely with product marketing, brand, and product teams to deliver high-quality creative assets that resonate with the audience and reflect the unique identity of NayaPay.

Key Responsibilities

- Design end-to-end creative assets for social media content, marketing campaigns, and brand activations that effectively communicate the brand message.
- Develop and maintain icon systems and in-app illustrations to support the digital product experience.
- Craft seamless web experiences that embody the NayaPay brand’s look and feel.
- Translate broad concepts and ideas into precise, pixel-perfect designs with efficiency and speed.
- Create merchandise designs that appeal to the target audience and encourage brand loyalty.
- Work in close partnership with product marketing, brand, and product teams to ensure visual consistency across all customer touchpoints.

Required Qualifications

- 3 to 5 years of professional experience in visual design or art direction.
- A strong portfolio showcasing a diverse range of work that the candidate is proud to present.
- Ability to comfortably switch between different design disciplines, including illustration, campaign design, and digital product design.
- Demonstrated ability to work quickly without compromising on quality or attention to detail.
- A keen eye for detail and a solid understanding of brand identity and visual storytelling.

This position is based in Karachi and offers an exciting opportunity to contribute to a dynamic and fast-growing fintech company. Candidates who meet the above criteria and are passionate about design are encouraged to apply.