Creative Director

PractiScale (Built for Growth)

Islamabad , Pakistan

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Posted 5 days ago 13 views Report Job

Located in Rawalpindi/Islamabad, this full-time, on-site position seeks a Creative Lead who is deeply involved in strategizing, directing, and executing creative projects. This role is not for someone who simply generates ideas and delegates tasks; rather, it requires a hands-on professional capable of transforming business objectives or rough concepts into polished creative outputs. The ideal candidate will take ownership of projects from inception through launch and continuous improvement, working closely with a team of editors, designers, and specialists while maintaining direct involvement in the creative process.

Key Responsibilities

- Develop and execute creative strategies across various formats, including short-form and long-form video content.
- Create compelling video concepts, hooks, scripts, and storytelling elements that engage target audiences.
- Provide graphic design and visual direction to ensure brand consistency and high-quality output.
- Write persuasive copy and craft clear messaging tailored to different platforms.
- Design and optimize landing pages and website creative to enhance user experience and conversion rates.
- Produce social media content and ad creatives that align with campaign goals.
- Lead creative testing initiatives, analyze performance data, and implement improvements.
- Manage multiple creative projects simultaneously without compromising quality.
- Take ownership of the entire creative workflow: research, strategy, concept development, copywriting, scripting, design, video production, landing page creation, launch, analysis, and refinement.
- Offer clear, actionable direction to the team while being ready to step in and improve work personally when necessary.

Required Qualifications

- Strong creative judgment with a solid understanding of marketing principles beyond aesthetics.
- Proven ability to write engaging hooks and copy that capture and retain audience attention.
- Experience directing designers and video editors effectively.
- Knowledge of landing page structure and conversion optimization.
- Ability to translate rough ideas into clear, actionable creative briefs.
- Comfortable with hands-on creation and execution, not just delegation.
- Analytical mindset to study creative performance and make data-driven improvements.
- Excellent project management skills to handle multiple assignments without sacrificing quality.
- Demonstrated ability to think strategically and build creatively, balancing both roles seamlessly.

Preferred Qualifications and Benefits

While formal certifications or prestigious job titles are not the focus, candidates who can demonstrate a portfolio showcasing their ability to strategize, direct, and execute creative projects will be highly valued. The selection process emphasizes the quality of actual work and creative thinking over credentials.

Applicants should be prepared to share a portfolio including three standout projects, detailing their personal contributions to each. Examples of videos, copy, designs, or landing pages created or directed are essential. Additionally, a brief explanation of the candidate’s approach to managing a creative project from initial idea through final execution will be required.

This role offers the opportunity to lead impactful creative initiatives within a dynamic team environment, where strategic thinking and hands-on execution are equally prized. If you are a creative professional who thrives on building and refining work personally, while guiding a team toward excellence, this position is an excellent fit.