Creative Director

Novate Creative, a dynamic agency specializing in video production, photography, graphic design, branding, social media, and digital marketing solutions, is seeking a highly skilled Creative Director & Art Direction Lead. This part-time or freelance retainer role offers flexibility with remote or onsite work based in Lahore, Pakistan. As Novate expands its reach into international markets such as Australia, the UK, Canada, and the USA—focusing initially on dental clinics, healthcare, and aesthetic brands—the Creative Director will play a pivotal role in shaping the agency’s visual identity and elevating its creative output to meet global standards. The ideal candidate will lead the design team, collaborate closely with the founder, and ensure all deliverables reflect premium quality and strong visual storytelling.

Key Responsibilities

Creative Direction & Quality Control:
- Establish and maintain Novate’s visual identity and creative standards.
- Review design work to identify improvements and provide clear, actionable feedback on typography, layout, hierarchy, composition, imagery, and storytelling.
- Ensure all outputs are polished, cohesive, professional, and aligned with international creative benchmarks.
- Approve creative work prior to final founder review.

Pitch Decks & Business Presentations:
- Lead the creative development of agency pitch decks, portfolios, case studies, proposals, capability decks, and company profiles.
- Create visual storytelling frameworks that effectively communicate Novate’s value to international clients.
- Enhance existing presentations to be visually compelling, clear, and commercially persuasive, avoiding generic templates.

Team Management & Art Direction:
- Provide clear briefs, references, and design guidance to the graphic designer.
- Break projects into manageable tasks, milestones, and review stages.
- Conduct design reviews, request revisions, and support the designer’s growth in visual judgment and execution.
- Maintain consistent quality across all agency deliverables.

Brand Identity & Marketing Collateral:
- Develop and enforce visual guidelines for Novate’s brand and marketing materials.
- Oversee the design of brochures, social media campaigns, proposal templates, and digital assets.
- Ensure consistency across the website, pitch decks, portfolios, and client-facing materials.
- Create reusable layouts, design systems, and templates to improve workflow efficiency.

International Market Positioning:
- Understand the visual expectations of premium international brands and agencies.
- Position Novate as a credible, high-quality creative partner for international clients, especially in dental and aesthetic sectors.
- Collaborate with the founder to translate business goals into effective creative concepts.

Required Qualifications
- Minimum 4 years of professional experience in art direction, graphic design, branding, or presentation design.
- Strong portfolio showcasing exceptional typography, layout, composition, and visual storytelling skills.
- Proven track record in developing agency presentations, brand identities, proposals, or commercial portfolios.
- Experience leading designers, providing creative feedback, and managing design projects.
- Proficiency in Adobe InDesign, Illustrator, and Photoshop; knowledge of Figma or presentation tools is advantageous.
- Excellent communication skills with the ability to clearly articulate creative decisions.
- Familiarity with international brand standards and current design trends.

Preferred Attributes
- Exceptional visual taste and meticulous attention to detail.
- Ability to identify and elevate mediocre design with precise, constructive feedback.
- Skilled at transforming vague feedback into clear creative direction.
- Capable of independently managing projects from concept through to final approval.
- Understanding that effective design must communicate value and support business objectives.

Initial Deliverables
- Audit Novate’s existing pitch deck and highlight areas for improvement.
- Develop a visual direction and moodboard as creative reference.
- Establish structure and creative direction for international agency presentations.
- Guide the graphic designer through revisions and final production.
- Create a reusable quality-control checklist for future projects.
- Set up a review process for portfolios, proposals, and marketing collateral.

Performance Evaluation will focus on the quality and consistency of deliverables, clarity and impact of creative direction, improvement in team output, adherence to deadlines, strength of Novate’s visual identity, and the quality of client-facing materials.

Candidates are encouraged to submit portfolios, relevant case studies, examples of pitch decks or brand identities they have directed, and samples of work where they have mentored designers, along with a brief overview of their approach to creative reviews and design improvement.