Creative Head

Melbrew Coffee is more than just a coffee brand; it’s a vibrant culture in the making. We are seeking a Creative Head who will take full ownership of our creative direction, content development, and brand storytelling. This role involves transforming innovative ideas into impactful campaigns that resonate with our audience and drive business growth. The ideal candidate will lead the creative vision across all platforms, ensuring Melbrew’s brand remains distinctive and engaging.

Key Responsibilities
- Lead Melbrew’s creative and content strategy across brand, social media, digital channels, campaigns, and in-café experiences.
- Develop compelling ideas, campaigns, and content that foster brand loyalty and contribute to business objectives.
- Manage the content calendar, overseeing copywriting, photography, video production, reels, social media, and digital content.
- Define and maintain Melbrew’s visual identity, tone of voice, and overall storytelling approach.
- Drive product launches, seasonal campaigns, promotions, partnerships, and key brand events.
- Lead and mentor the creative and content team, while managing relationships with external partners including agencies, creators, photographers, and videographers.
- Translate business goals into creative concepts that are both engaging and commercially effective.
- Stay informed on cultural trends, emerging digital formats, and industry best practices to keep Melbrew’s content fresh and relevant.
- Monitor the performance of content and campaigns, using insights to optimize future initiatives.

Required Qualifications
- 5 to 7 years of experience in content creation, creative direction, social media, or brand marketing.
- A strong portfolio showcasing campaigns, digital content, and visual storytelling.
- Exceptional storytelling, communication, and creative conceptualization skills.
- Deep understanding of social-first brands and the elements that make content widely shareable.
- Ability to think creatively on a large scale while aligning with commercial objectives.
- Highly organized with the capability to manage projects from concept through execution.
- Passionate about content, culture, creativity, and coffee.

Preferred Qualifications and Benefits
- Experience in food and beverage, FMCG, lifestyle, retail, or hospitality sectors is highly advantageous.
- Opportunity to join a premium coffee brand experiencing significant growth.
- A high-ownership role with the chance to shape Melbrew’s brand voice and company culture.
- Work in a creative, collaborative, and hands-on environment fueled by a passion for coffee.
- Location: Karachi (DHA Phase VIII).

This position offers a unique opportunity to lead creative innovation within a dynamic and growing brand, combining a love for storytelling with strategic business impact. If you are ready to brew something extraordinary, Melbrew Coffee welcomes your expertise.