Creative Lead, Organic & Social (USD Paid)

This opportunity is with a Series A Silicon Valley-based Gen AI startup that has rapidly grown to over 200 employees worldwide. The company is known for developing one of the fastest-growing AI creative platforms, enabling millions of users to generate images, videos, stories, ads, and other creative content using AI technology. The work environment is fast-paced, emphasizing constant testing and scaling of successful ideas. The role is fully remote, based in either the UAE or Pakistan, with core working hours from 10am to 3pm Pacific Time, and the remainder of the workday conducted asynchronously.

Key Responsibilities
- Lead and manage a multidisciplinary creative team including visual designers, motion designers, video editors, and other contributors.
- Own the creative direction and maintain high-quality standards across all organic social media channels.
- Develop original concepts for product launches, announcements, events, brand moments, and recurring content series.
- Translate ideas into clear, actionable briefs, scripts, storyboards, and references for the creative team to execute.
- Provide detailed, constructive feedback on design, motion graphics, video editing, storytelling, pacing, typography, and composition.
- Conduct research on competitors and emerging creative trends within AI, technology, creator, and entertainment sectors to identify new content formats worth testing.
- Build repeatable creative formats and systems that enable the production of high-quality content at scale and speed.
- Coach and mentor the creative team through regular feedback sessions and by setting clear expectations.

Required Qualifications
- Minimum of 5 years’ experience in creative direction, social creative, content creation, design, video production, or related fields.
- Proven experience managing and directing multidisciplinary creative teams.
- A strong portfolio showcasing social-first creative work across design, motion, and video.
- Excellent creative judgment with the ability to articulate why certain creative choices succeed or fail.
- Experience in developing original concepts rather than solely executing existing briefs.
- Deep understanding of how creative content needs to adapt across platforms such as Instagram, TikTok, X, LinkedIn, and YouTube.
- Familiarity with generative AI and the current AI creative ecosystem, including hands-on experience or leadership in projects using AI image and video tools.
- Strong written and verbal communication skills.
- Ability to thrive in a fast-moving environment with high creative output expectations.
- Availability to work Pacific Time hours, specifically being online and collaborative from 10am to 3pm PT.

Preferred Qualifications and Additional Benefits
- Previous experience working at AI, technology, creator, media, or fast-growing consumer companies.
- Background starting in hands-on creative roles such as designer, motion designer, editor, filmmaker, or content creator.
- Personal experimentation with generative AI image and video tools.
- Experience building or managing an in-house social creative team.

This role offers the chance to lead creative innovation at a cutting-edge AI startup, collaborating closely with social, community, and product marketing teams to shape not only how content looks but also what content is created. The position demands a hands-on leader who is deeply involved in the creative process and passionate about pushing boundaries in AI-driven content creation.