Creative Manager

Switch Communications, established in 2011, is a leading privately-owned group operating across Pakistan’s digital and conventional Value-Added Services (VAS) sectors. With a diverse presence in Telecom, Software Development, AgriTech, Travel & Tourism, Weather Forecasting, Health & Fitness, E-commerce, Retail, and Media & Creative Services, Switch manages several prominent brands including BaKhabar Kissan, Mosafir, WeatherWalay, Fitflex, Farm to Home, Kissan Sahara Technologies, and Three Dot. The company is committed to delivering comprehensive solutions and fostering inter-industry connections, creating impactful products and services that engage millions of users. The work culture encourages innovation, collaboration, and bold ideas across multiple sectors.

The Creative Manager role at Switch is a hands-on leadership position within the company’s centralized creative team, which supports five distinct entities: BaKhabar Kissan, Fitflex, Farm to Home, Mosafir, and Switch itself. This role requires a dynamic leader who not only directs but actively contributes to creative projects. The ideal candidate will set high creative standards, manage a team of three leads, and remain deeply involved in producing key campaigns and brand initiatives. This position balances visionary thinking with practical execution to ensure brand consistency and creative excellence across all platforms.

Key Responsibilities:
- Lead creative direction for all five entities, ensuring brand consistency, visual quality, and campaign standards.
- Directly manage three team leads responsible for Design & UI/UX, Video Production, and Content & Social.
- Contribute hands-on to major campaigns, digital video commercials (DVCs), pitch decks, and other brand-defining projects.
- Collaborate with entity leads to translate business briefs into clear, actionable creative direction.
- Develop and maintain comprehensive brand guidelines tailored to each entity.
- Oversee hiring, development, and retention of creative talent within the team.
- Establish and optimize workflows, asset libraries, and inter-team processes to minimize bottlenecks.
- Conduct quarterly creative reviews to assess performance, identify improvements, and plan future initiatives.

Required Qualifications:
- Minimum of 6 years of creative experience, including at least 2 years in a leadership or head role.
- A strong portfolio demonstrating expertise in brand development, digital media, and campaign work.
- Proven experience managing creative output across multiple brands or products.
- Comfortable directing video shoots and DVCs, with the ability to lead without operating equipment.
- Ability to critically review and enhance UI/UX work, even without formal product design training.
- Strong command of copywriting and brand voice, capable of editing and refining work across disciplines.
- Excellent communication skills, able to confidently present creative concepts to non-creative stakeholders.
- Proficiency in Figma and Adobe Creative Suite is essential.
- Fluency in both Urdu and English, with a nuanced understanding of market language registers.

Preferred Qualifications and Attributes:
- Experience working within Pakistan’s agri-tech, e-commerce, fitness, or travel sectors.
- Demonstrated success in building or restructuring an in-house creative team from the ground up.
- Deep understanding of content and social media dynamics, beyond traditional campaign creative.
- Experience with YouTube channel creative strategy is a distinct advantage.
- A strong opinion on quality paired with a collaborative approach to execution.

This role offers the opportunity to lead a vibrant creative team within a multi-industry organization, driving innovation and brand impact across diverse markets. Candidates who thrive in fast-paced environments and enjoy blending strategic leadership with hands-on creative work will find this position rewarding and challenging.