Creative Manager

We are seeking a conceptually strong, strategically driven, and hands-on Creative Lead to independently head our creative department. The ideal candidate will have a deep understanding of advertising, brand communication, art direction, and digital content creation. This role involves developing impactful creative concepts, managing multidisciplinary teams, maintaining high creative standards, and ensuring timely delivery across multiple client accounts. The position demands a balance of creative thinking, execution excellence, team leadership, and operational efficiency.

Key Responsibilities

Creative Strategy & Concept Development: Lead campaign ideation, develop creative concepts, key visuals, and brand communication strategies. Translate client briefs and marketing goals into original, engaging creative solutions. Prepare campaign presentations, mood boards, storyboards, and visual treatments. Introduce fresh ideas and innovative storytelling techniques to enhance client projects.

Art Direction & Quality Control: Provide art direction for social media creatives, digital campaigns, animations, reels, TV commercials, and digital video content. Oversee visual composition, typography, photography, design, and overall execution quality. Ensure brand consistency and uphold high creative standards across all deliverables. Review and approve creative work prior to client submission.

Team Leadership & Management: Independently manage graphic designers, copywriters, motion artists, video editors, and AI creative resources. Assign tasks, set priorities, and supervise departmental workflows. Mentor team members by providing constructive feedback to improve creative performance. Ensure effective resource utilization, team productivity, and accountability.

Digital & AI-Driven Creativity: Lead creative development for high-volume social media content and digital advertising campaigns. Understand platform-specific creative requirements and stay updated on digital content trends. Integrate AI-assisted image generation, video production, and creative workflows while ensuring originality, brand accuracy, and visual consistency across both traditional and AI-generated content.

Project Management & Delivery: Handle multiple client accounts, campaigns, and content calendars simultaneously. Collaborate closely with Account Management, Strategy, Performance Marketing, and Production teams. Ensure timely delivery of creative assignments without compromising quality. Identify workflow challenges, minimize unnecessary revisions, and enhance production efficiency.

Client Collaboration & Presentations: Participate in client briefings, brainstorming sessions, campaign pitches, and presentations. Present creative concepts with strong strategic rationale. Translate client feedback into effective creative improvements. Proactively contribute ideas that strengthen brand communication and foster client relationships.

Required Qualifications

- Proven experience in advertising agencies with a strong track record of campaign development and creative execution.
- Excellent understanding of conceptual advertising, art direction, visual storytelling, and brand communication.
- Proficiency in Adobe Photoshop and Illustrator; working knowledge of After Effects, Premiere Pro, and other creative tools.
- Practical experience with generative AI tools for image and video production.
- Experience managing multidisciplinary creative teams and producing high-volume digital content.
- Strong portfolio showcasing campaign concepts, creative direction, and execution quality.
- Excellent communication, presentation, team management, and problem-solving skills.

Key Performance Indicators (KPIs)

- Creative Excellence: Originality, conceptual strength, and quality of creative output.
- Timely Delivery: Completion of assignments within agreed deadlines.
- Quality Assurance: Brand consistency, accuracy, and reduction in avoidable revisions.
- Team Performance: Productivity, collaboration, and professional development of creative resources.
- Creative Innovation: Introduction of fresh ideas, creative formats, and AI-assisted workflows.
- Operational Efficiency: Effective workload management and optimization of creative production.

The ideal candidate thinks like an advertising creative, leads like a manager, and executes with the precision of an art director. They will take full ownership of creative concepts, execution quality, team performance, and timely delivery. This role offers a monthly compensation range of Rs80,000 to Rs120,000 and requires in-person work at the designated location.