Creative Manager

We are seeking a creative and proactive Creative Manager to lead the development and management of social media content and high-quality creatives for our brand. This role focuses on producing visually compelling graphics and videos tailored for digital advertising campaigns. The ideal candidate will craft engaging visuals that effectively communicate product benefits, capture audience attention, and drive conversions across various digital platforms.

Key Responsibilities

- Create engaging social media content and oversee daily posting across relevant platforms to maintain active brand presence.
- Design high-quality graphics, ad creatives, banners, and promotional visuals tailored for digital marketing campaigns.
- Edit videos, reels, product showcases, and ad creatives optimized for platforms such as Meta (Facebook and Instagram) and others.
- Develop innovative creative concepts and visual hooks that enhance performance marketing efforts.
- Produce multiple creative variations for ad testing, experimenting with different formats, messaging, and visual styles.
- Translate product features, ingredients, and benefits into compelling visual narratives that resonate with the target audience.
- Ensure brand consistency across all social media channels, advertising materials, and marketing collateral.
- Collaborate closely with the marketing team to align creative output with campaign goals and brand positioning.
- Stay informed about the latest social media trends, advertising formats, and creative best practices to keep campaigns fresh and effective.

Required Qualifications

- 2 to 4 years of professional experience in graphic design, video editing, and social media content creation.
- Strong skills in graphic design and video editing are essential.
- Proficiency with Adobe Creative Suite tools such as Photoshop, Illustrator, Premiere Pro, and After Effects, or equivalent software.
- Hands-on experience creating creatives specifically for Meta Ads (Facebook and Instagram).
- Solid understanding of visual storytelling, typography, composition, and crafting creative hooks that engage viewers.
- Ability to design scroll-stopping ad creatives that capture attention within the first few seconds.
- Familiarity with various creative formats including static ads, carousels, reels, and short-form videos.
- A strong portfolio demonstrating expertise in graphic design, video editing, and advertising creatives.

Preferred Qualifications and Additional Information

Experience working with brands in health and wellness, skincare, beauty, or FMCG sectors will be considered an advantage. This background can provide valuable insights into product storytelling and audience engagement specific to these industries.

This role offers the opportunity to be a key player in shaping the visual identity of a dynamic brand, working within a collaborative marketing team, and contributing to impactful digital campaigns that drive business growth.