Creative Manager

We are seeking a creative and proactive Creative Manager to lead the development and management of social media content and high-quality creatives for our brand. This role focuses on producing visually compelling graphics and videos for digital advertising campaigns that effectively capture audience attention, communicate product benefits, and drive conversions. The ideal candidate will be hands-on in crafting engaging visuals and managing day-to-day social media postings to enhance brand presence and campaign performance.

Key Responsibilities

- Create engaging social media content and oversee daily posting across relevant platforms to maintain active audience engagement.
- Design high-quality graphics, ad creatives, banners, and promotional visuals tailored for digital campaigns.
- Edit videos, reels, product showcases, and ad creatives optimized for platforms such as Meta (Facebook and Instagram) and other digital channels.
- Develop innovative creative concepts and visual hooks that support performance marketing objectives.
- Produce multiple creative variations for ad testing, experimenting with different formats, messaging, and visual styles to optimize results.
- Translate product features, ingredients, and benefits into compelling visual stories that resonate with the target audience.
- Ensure consistent brand representation across social media, advertising, and all marketing materials.
- Collaborate closely with the marketing team to align creative outputs with campaign goals and overall brand positioning.
- Stay informed about the latest social media trends, advertising formats, and creative best practices to keep content fresh and effective.

Required Qualifications

- 2 to 4 years of professional experience in graphic design, video editing, and social media content creation.
- Strong skills in graphic design and video editing are essential.
- Proficiency in Adobe Creative Suite tools such as Photoshop, Illustrator, Premiere Pro, and After Effects, or equivalent software.
- Demonstrated experience creating creatives specifically for Meta Ads, including Facebook and Instagram platforms.
- Solid understanding of visual storytelling techniques, typography, composition, and crafting creative hooks that engage viewers.
- Ability to design scroll-stopping ad creatives that capture attention within the first few seconds.
- Familiarity with various creative formats including static ads, carousels, reels, and short-form videos.
- A strong portfolio showcasing a range of graphic design, video editing, and advertising creatives.

Preferred Qualifications and Benefits

Experience working with health and wellness, skincare, beauty, or FMCG brands is highly desirable and will be considered a plus. This background can provide valuable insight into product positioning and audience preferences within these industries.

This role offers the opportunity to work in a dynamic environment where creativity and innovation are highly valued. The successful candidate will play a key role in shaping the visual identity of the brand and driving impactful digital marketing campaigns.