Creative Strategist

Clip Flip Studio is seeking a Creative Strategist with expertise in short-form content, viral marketing, and audience psychology to join our team. This role involves developing innovative campaigns for a restaurant brand based in Lahore. The ideal candidate will research successful content formats, spot emerging trends, and transform insights into original, engaging, and highly shareable video concepts tailored to specific brand needs.

Key Responsibilities
- Conduct in-depth research on viral content trends across platforms such as Instagram Reels, TikTok, and YouTube Shorts.
- Analyze successful videos to understand key elements including hooks, storytelling techniques, pacing, and audience engagement strategies.
- Develop original creative concepts, scripts, and content strategies that align with brand identity and marketing goals.
- Identify opportunities to create entertaining, culturally relevant, and shareable content that resonates with the target audience.
- Provide reference videos, detailed creative briefs, and practical, shoot-ready concepts to guide production.
- Collaborate closely with the production team to ensure ideas are effectively translated into compelling visual content.

Required Qualifications
- Proven experience in short-form content strategy, creative research, or viral content ideation.
- Strong understanding of audience psychology, storytelling frameworks, and current social media trends.
- Ability to craft compelling hooks and develop original video concepts that capture attention quickly.
- Familiarity with Pakistani audiences and consumer behavior, particularly in relation to digital content consumption.
- Excellent research, communication, and creative thinking skills.
- A portfolio showcasing previous creative concepts along with measurable results or impact.

Preferred Qualifications and Benefits
- Experience working with food, hospitality, or lifestyle brands is highly desirable.
- This is a freelance/contract position with remote working flexibility.
- The initial project involves researching and developing 10 to 15 original short-form video concepts, including 5 to 6 production-ready scripts, creative references, and shoot recommendations.
- There is potential for ongoing collaboration based on performance and project outcomes.

Candidates interested in this opportunity are encouraged to apply through LinkedIn by submitting their portfolio and relevant work samples. This role offers a chance to contribute creatively to a dynamic brand while working in a flexible, remote environment.