Creative Strategist

We are seeking a Creative Strategist who excels at crafting compelling ad copies and concepts that effectively drive conversions. The ideal candidate will have a strong understanding of brand voices and consumer psychology, with the ability to write persuasive ad content tailored specifically for Facebook and other digital platforms. This role requires creativity, strategic thinking, and a keen eye for detail to help shape impactful digital campaigns.

Key Responsibilities:
- Write engaging and high-converting ad copies for Facebook and Instagram campaigns.
- Collaborate closely with designers to develop visuals and creatives that align with campaign strategies.
- Conduct research on target audiences to create messaging that resonates and drives engagement.
- Develop multiple ad copy variations for A/B testing to optimize campaign performance.
- Stay informed about the latest trends in digital advertising, consumer behavior, and competitor activities to keep strategies fresh and effective.

Required Qualifications:
- Minimum of 2 years of experience in copywriting, preferably within a digital marketing agency environment.
- A strong portfolio showcasing successful ad copy and campaign concepts.
- Ability to understand and adapt to various brand tones and industries.
- Solid knowledge of digital marketing funnels and persuasive writing techniques.
- Excellent communication skills, creativity, and meticulous attention to detail.

Additional Information:
- Working hours are from 9:00 AM to 5:00 PM.
- The position is based in Gulshan-e-Iqbal, Block 10, Karachi.
- Salary offered is competitive and aligned with market standards.

Interested candidates are encouraged to apply by submitting their resume and portfolio, clearly indicating the position applied for.