Creative Strategist

We are seeking a Creative Strategist who can deeply understand a client’s business and translate that insight into meaningful ideas, compelling content, and engaging visuals. This role requires a balance of intelligent AI use combined with original research, storytelling, and creative judgment to produce authentic and relevant content rather than generic AI-generated output. The ideal candidate will be adept at connecting with audiences through thoughtful strategy and creative execution across various platforms, especially LinkedIn.

Key Responsibilities

- Creative Strategy: Conduct thorough research on audiences, competitors, and market trends to develop ideas aligned with each client’s objectives and brand identity.
- Content and Storytelling: Craft engaging hooks, captions, reel scripts, advertising copy, and calls to action that resonate with the audience’s needs and emotions.
- LinkedIn Content: Create professional posts, carousels, and thought leadership material tailored for company pages and personal profiles, adapting tone and voice accordingly.
- Visual Creation: Generate visual concepts using AI tools and Canva, collaborating closely with graphic designers to produce polished and consistent creative assets.
- Creative Briefs: Provide clear and detailed direction to designers, outlining audience insights, objectives, messaging, visual references, and deliverables.
- Client Coordination: Engage with clients to understand requirements, present ideas, explain creative decisions, collect feedback, and manage approvals alongside the internal team.
- Website Content and Direction: Assist in shaping website and landing page messaging, content structure, and visual concepts, without involvement in actual website development.
- Quality and Delivery: Review all copy and visuals to ensure accuracy, clarity, and brand consistency. Manage revisions and prepare comprehensive content packages for the social media team.

Required Qualifications

- A strong portfolio showcasing writing skills, creative ideas, and visual thinking, with clear identification of your personal contributions.
- Excellent storytelling instincts and the ability to articulate why an idea effectively connects with its intended audience.
- Hands-on experience creating content for business or client social media accounts, particularly LinkedIn.
- Confidence in leveraging AI for research, ideation, writing refinement, and visual content creation.
- Sound judgment to identify and enhance generic AI outputs, verify facts, and avoid fabricated claims or experiences.
- Clear and effective communication skills for collaborating with clients and graphic designers.
- Proven ability to manage deadlines, incorporate feedback, and handle multiple project briefs simultaneously.

Preferred Qualifications and Benefits

This is a full-time, permanent position offering a competitive package that includes medical insurance, outpatient department (OPD) allowance, gratuity, yearly bonuses, and performance-based incentives. The working hours are from 12 PM to 8 PM, Monday to Friday, with alternate Saturdays also from 12 PM to 8 PM. The role is based at a central location in Karachi, providing a professional environment conducive to creativity and collaboration.

If you are passionate about blending creativity with strategy and using AI as a tool to enhance authentic storytelling, this opportunity offers a dynamic platform to grow and make a meaningful impact.