Creative Strategist & Multimedia Producer

LeadLocal is a US-based digital marketing agency specializing in digital advertising, social media marketing, branding, website development, and marketing automation. Serving clients across healthcare, beauty and skincare, nonprofits, retail, and local businesses, we are looking for a talented and self-driven Creative Strategist & Multimedia Producer. This role demands ownership of creative projects from concept through completion, blending creative strategy, content research, storytelling, graphic design, and video production. The ideal candidate will independently transform marketing objectives into compelling content, consistently delivering visually engaging work aligned with client brands and measurable goals.

Key Responsibilities:
- Conduct in-depth research on client brands, target audiences, competitors, industry trends, and social media content to uncover creative opportunities.
- Independently develop original concepts and content strategies for Instagram Reels, TikTok, YouTube Shorts, social media campaigns, and digital advertisements.
- Write engaging video scripts, hooks, voiceovers, captions, and storytelling concepts tailored to diverse audiences.
- Create storyboards, shot lists, visual references, and detailed filming instructions to guide video production.
- Develop monthly content plans and creative campaigns that align with client objectives and brand identities.
- Design professional social media graphics, carousels, promotional materials, and digital ad creatives for platforms such as Meta and Google.
- Produce and edit high-quality short-form videos, promotional content, advertisements, and branded videos using raw footage and other assets.
- Incorporate motion graphics, subtitles, transitions, music, sound effects, and visual storytelling techniques to enhance video engagement.
- Create creative variations for advertising campaigns and conduct A/B testing to optimize engagement and conversions.
- Maintain consistent brand identity, visual quality, and messaging across all creative deliverables.
- Take full ownership of creative projects from initial research and concept development through production, revisions, and final delivery.
- Proactively recommend creative improvements and identify new content opportunities without needing detailed instructions.
- Collaborate closely with the marketing team to ensure creative content supports overall campaign strategies and business goals.
- Manage multiple client projects simultaneously, meeting deadlines while maintaining high-quality standards.
- Analyze content performance and apply insights to continuously refine creative strategies and production processes.
- Utilize AI-powered tools to enhance creative research, concept development, design, video editing, and production efficiency.

Required Qualifications:
- Minimum of 3 years’ professional experience in creative production, multimedia design, content creation, digital marketing, or related fields.
- Strong proficiency in both graphic design and video editing, supported by a portfolio showcasing high-quality work.
- Proven ability to independently research, conceptualize, plan, and execute creative projects from start to finish.
- Experience developing original content ideas, writing scripts, and creating storyboards for short-form videos.
- Deep understanding of Instagram Reels, TikTok, YouTube Shorts, and current social media content trends.
- Proficiency with industry-standard creative software such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, DaVinci Resolve, CapCut, or equivalents.
- Excellent grasp of visual composition, typography, branding, color theory, storytelling, and video editing techniques.
- Ability to create compelling advertising creatives with a focus on conversion-driven marketing principles.
- Strong creative judgment and adaptability to tailor visual styles and messaging across various brands and audiences.
- Excellent written and verbal communication skills in English.
- Strong organizational skills, attention to detail, and ability to manage multiple projects independently.
- Proactive, solution-oriented mindset with the capacity to take initiative and make informed creative decisions.
- Ability to work effectively in a remote environment and collaborate with a US-based team.
- Willingness to maintain some working-hour overlap with US Central Time.

Preferred Qualifications and Benefits:
- Experience working with US-based digital marketing agencies or international clients.
- Background in creating performance-driven content for Meta Ads, Google Ads, and other digital advertising platforms.
- Familiarity with healthcare, beauty, skincare, e-commerce, or nonprofit sectors.
- Skills in product photography, videography direction, motion graphics, or animation.
- Experience using AI-assisted creative tools for content research, scriptwriting, graphic design, and video production.
- Understanding of social media analytics, audience engagement, and creative performance optimization.
- Experience managing creative projects or coordinating production with videographers and other creative professionals.

This role offers the opportunity to shape the creative direction of diverse client campaigns while contributing to the growth of LeadLocal’s creative production capabilities.