Creator Outreach Coordinator

We are seeking a dynamic and detail-oriented Creator Partnerships Manager to join our team. In this role, you will be responsible for sourcing and managing relationships with creators across AI, tech, content creation, small business, and lifestyle niches. You will oversee outreach, negotiations, contracts, and payments while maintaining a strong pipeline of partnerships. Additionally, you will manage our own AI influencer accounts and help build a scalable AI influencer farm, driving engagement and app installs through innovative content strategies.

Key Responsibilities

- Source and engage creators in AI, tech, content creation, small business, and lifestyle niches across target markets.
- Conduct outreach, negotiate rates and usage rights, and manage contracts and payments efficiently.
- Develop clear and compelling creator briefs that include hooks, key features, and calls to action.
- Maintain an ongoing pipeline of paid, gifted, and affiliate partnerships to support marketing goals.
- Track campaign performance using unique links, promo codes, and attribution data; report on cost per install and ROI.
- Collaborate with the media buying team by passing top-performing creator content for Spark Ads and whitelisted ads.
- Build and nurture long-term relationships with top creators and develop an ambassador program.
- Keep an organized CRM with detailed records of every creator, deal, and campaign result.
- Manage day-to-day social media activities for AI influencer accounts across Instagram, TikTok, YouTube, and X, including content calendars, posting, captions, comments, and direct messages.
- Define and maintain each AI persona’s look, voice, backstory, and niche to ensure consistency across all posts.
- Create content using AI tools such as MyZesty and collaborate with content and design teams on image, video, and voice assets.
- Grow followers and engagement on AI influencer accounts and convert reach into app installs.
- Assist in designing and scaling a farm of AI influencer accounts across various niches and markets.
- Document workflows, prompts, and templates to enable rapid launch of new AI personas.
- Test and identify the fastest-growing personas, niches, and content formats, scaling successful ones accordingly.
- Ensure all AI influencer accounts comply with platform rules, including proper AI content labeling and disclosure.

Required Qualifications

- Minimum of 1 year experience in influencer or creator marketing, preferably within app, tech, or direct-to-consumer (D2C) brands.
- Strong understanding of TikTok, Instagram Reels, and YouTube Shorts culture and content formats.
- Hands-on experience or a strong willingness to quickly learn AI image, video, and voice tools such as Midjourney, Runway, Kling, HeyGen, or ElevenLabs.
- Proven ability to grow and manage social media accounts from scratch.
- Excellent negotiation skills and strong written English for effective outreach communication.
- Highly organized with the ability to analyze data and identify which creators and accounts deliver measurable results.
- Comfortable managing multiple conversations and accounts simultaneously.

Preferred Qualifications and Benefits

- Experience managing or growing virtual or AI influencer accounts.
- Familiarity with influencer marketing platforms such as Aspire, Upfluence, Modash, or TikTok Creator Marketplace.
- Existing network of creators in key regions including the US, UK, Europe, or the Gulf.
- Experience running user-generated content (UGC) programs for paid advertising campaigns.

This role offers the opportunity to work at the intersection of influencer marketing and cutting-edge AI technology, contributing to innovative campaigns that drive real business impact. If you are passionate about creator partnerships and AI-driven content, this position will allow you to grow your skills and make a significant contribution to our brand’s success.