CRM Marketing Specialist

Audionic, Pakistan’s leading audio and lifestyle brand known for its high-quality earbuds, headphones, speakers, and smart accessories, is seeking a CRM Marketing Specialist to join its team at the Karachi head office. This full-time role offers a competitive salary based on experience. As Audionic continues to grow, the focus remains on building lasting customer relationships through effective engagement and retention strategies.

Key Responsibilities

- Manage the CRM platform, ensuring accurate customer data, segmentation, data hygiene, and seamless integrations.
- Plan and execute a comprehensive CRM campaign calendar across email, SMS, and WhatsApp channels, supporting product launches, sales events, and seasonal promotions.
- Develop and optimize automated customer journeys such as welcome series, abandoned cart reminders, post-purchase follow-ups, cross-sell offers, review requests, and win-back campaigns.
- Create targeted customer segments based on purchase history, product categories, engagement levels, and customer value to enhance personalization.
- Design and implement retention strategies aimed at increasing repeat purchase rates and maximizing customer lifetime value.
- Conduct A/B testing on campaign content, offers, timing, and audience segments to continuously improve performance.
- Monitor and report on key campaign metrics including open rates, click-through rates, conversion rates, revenue generated, and retention outcomes.
- Collaborate with design and content teams by briefing them on campaign creatives and copy, reviewing materials prior to launch to ensure alignment.
- Coordinate with the performance marketing team to synchronize audience data for retargeting efforts and suppression lists.
- Maintain list health, ensure deliverability, and comply with opt-out regulations across all communication channels.

Required Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- 2 to 5 years of hands-on experience in CRM marketing, retention, or lifecycle marketing, preferably within e-commerce, retail, or consumer brands.
- Proficiency with at least one CRM platform such as Klaviyo, D-Engage, HubSpot, CleverTap, or similar tools.
- Experience managing campaigns across email, SMS, and WhatsApp Business API channels.
- Skilled in setting up automated flows and customer journeys.
- Strong understanding of customer segmentation techniques and retention metrics.
- Analytical mindset with proficiency in Excel or Google Sheets for data analysis.
- Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.

Preferred Qualifications and Additional Skills

- Experience working with Shopify or other e-commerce platforms.
- Familiarity with Google Analytics and UTM tracking for campaign performance measurement.
- Knowledge of loyalty programs or customer feedback tools.
- Background or interest in consumer electronics or technology sectors.

This role offers the opportunity to contribute to a dynamic brand that values innovation and customer-centric marketing. The successful candidate will play a key role in driving customer engagement and revenue growth through strategic CRM initiatives.