Careem is transforming daily life across the Middle East by offering an Everything App that simplifies transportation, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income, served more than 70 million customers, and created a vibrant platform for regional talent and entrepreneurs. Operating in over 70 cities across 10 countries, from Morocco to Pakistan, Careem is now entering a new phase driven by artificial intelligence. The company seeks innovative AI problem-solvers who can harness AI to develop impactful tools, automate workflows, and enhance operations, customer experience, and internal systems to help Careem operate more efficiently and accelerate growth.
At the core of Careem’s expansion is the CRM and Martech team, which blends technology, customer lifecycle management, and creative storytelling. This team crafts timely, relevant, and engaging communications tailored to customer preferences. By enabling data-driven, automated campaigns, they fuel scalable growth through compelling offers and content that resonate with customers.
Key Responsibilities
- Drive CRM & Lifecycle Strategy by developing, executing, and continuously optimizing comprehensive customer journeys, including activation, engagement, retention, and win-back, to maximize customer lifetime value.
- Lead Marketing Automation Initiatives by designing and scaling automation projects that enhance operational efficiency and campaign scalability. Manage the execution and performance tracking of key Martech projects.
- Oversee Content & Messaging by defining and implementing content strategies for CRM campaigns, ensuring all communications—such as push notifications, emails, in-app messages, and SMS—are personalized, compelling, and aligned with the brand voice.
- Optimize Channel Performance through monitoring marketing channel metrics, identifying areas for improvement, and implementing solutions to boost both technical delivery and content engagement.
Required Qualifications
- 1-2 years of experience in marketing analytics.
- Bachelor’s degree in Engineering, Business, or a related field; equivalent experience is acceptable.
- Proven expertise in integrating Martech, CRM lifecycle management, and content strategy, with strong skills in tracking and optimizing marketing channel performance.
- Hands-on experience with marketing automation platforms like Braze, Clevertap, or Moengage, and familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics.
- Excellent copywriting and content management abilities, demonstrated by crafting engaging, customer-focused messaging that drives action.
- Technical proficiency in building dashboards using Tableau, Power BI, or similar tools. Experience with SQL, Python, or other data processing languages is required. Knowledge of ETL pipelines, data warehousing, and managing large marketing datasets is essential.
- Strong analytical mindset with the ability to interpret data, conduct A/B testing on both technical and creative elements, and deliver actionable insights.
Preferred Qualifications and Benefits
Careem offers a dynamic work environment where employees can make a meaningful impact across the region while advancing their careers. Team members collaborate with inspiring colleagues and benefit from continuous learning and development opportunities. The company supports work-life balance through a four-day in-office workweek plus one remote day, and allows employees to work remotely from any country for up to 30 days annually. Unlimited vacation days are provided, with flexible arrangements especially for technical individual contributors. Additional benefits include healthcare coverage and fitness reimbursements for activities such as gym memberships and training classes.
Joining Careem means becoming part of a purpose-driven organization committed to innovation and growth in a region full of untapped potential.
Skills
Job Details
What is your Competitive Advantage?
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Aqib Irshad
Head of HR, Training & OD
FINCA
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Muzammil Baig
Digital Marketing Manager
IT Services Group
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Ali Aziz
CEO
Shopistan
Zohaib Ali
Marketing Manager
Digital Online Devices
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Mona Sharif
Senior Team Lead
Konext PVT. LTD
