Careem is building the Everything App for the greater Middle East, designed to simplify everyday life by making transportation, food and grocery ordering, payments, and more seamless. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income and served more than 70 million customers across 70+ cities in 10 countries, from Morocco to Pakistan. Now entering a new phase driven by artificial intelligence, Careem is looking for curious and solution-oriented AI professionals to develop tools, automate workflows, and create meaningful impact by streamlining operations, enhancing customer experiences, and reimagining internal systems.
The CRM and Martech team plays a pivotal role at the intersection of technology, customer lifecycle management, and creative storytelling. This team is responsible for delivering timely, relevant, and engaging communications tailored to customer preferences. As a key growth driver, the team plans and executes targeted offers, creates compelling content, and scales growth through automated, data-driven campaigns.
Key Responsibilities
- Drive CRM & Lifecycle Strategy by developing, implementing, and continuously optimizing end-to-end customer journeys, including activation, engagement, retention, and win-back, to maximize customer lifetime value.
- Lead Marketing Automation Initiatives by designing and scaling automation projects that improve marketing efficiency and campaign scalability, while overseeing execution and performance tracking of key Martech projects.
- Oversee Content & Messaging by managing the content strategy for CRM campaigns, ensuring all communications—such as push notifications, emails, in-app messages, and SMS—are personalized, compelling, and aligned with the brand voice.
- Optimize Channel Performance by monitoring marketing channel effectiveness, identifying opportunities for improvement, and implementing interventions to enhance both technical delivery and content engagement.
Required Qualifications
- 1-2 years of experience in marketing analytics.
- Bachelor’s degree in Engineering, Business, or a related field; equivalent experience will also be considered.
- Proven expertise in Martech, CRM lifecycle management, and content strategy, with strong skills in tracking and optimizing marketing channel performance.
- Hands-on experience with marketing automation platforms such as Braze, Clevertap, or Moengage, along with familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics.
- Excellent copywriting and content management skills, with a demonstrated ability to craft engaging, customer-focused messaging that drives action.
- Technical proficiency in building dashboards using Tableau, Power BI, or similar tools. Experience with SQL, Python, or other data processing languages is required. Knowledge of ETL pipelines, data warehousing, and managing large marketing datasets is essential.
- Analytical mindset with strong capabilities to interpret data, conduct A/B testing on both technical and creative elements, and deliver actionable insights.
Preferred Qualifications and Benefits
Careem offers a dynamic work environment where employees can make a regional impact while advancing their careers. The company fosters collaboration among inspiring professionals and focuses on unlocking the region’s potential. The work model includes four days per week in the office and one day remote, with additional flexibility to work remotely from any country for up to 30 days annually. Employees enjoy unlimited vacation days, healthcare benefits, and fitness reimbursements for gym memberships, health clubs, and training classes. Technical individual contributors benefit from a hybrid schedule of two office days and three remote days per week.
This role provides an exciting opportunity to join a forward-thinking team at the forefront of AI-powered growth within the Middle East’s leading Super App.
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