Careem is building the Everything App for the greater Middle East, designed to simplify daily activities such as transportation, food and grocery ordering, and payment management. Since 2012, the company has empowered over 2.5 million Captains to earn income, served more than 70 million customers, and created a vibrant platform for regional talent and entrepreneurs. Operating in over 70 cities across 10 countries, from Morocco to Pakistan, Careem is now entering a new phase focused on AI-driven innovation. The company is looking for curious AI professionals who can leverage artificial intelligence to develop tools, automate workflows, and create meaningful impact by streamlining operations, enhancing customer experience, and reimagining internal systems.
Key Responsibilities
- Drive CRM & Lifecycle Strategy by developing, executing, and continuously optimizing comprehensive customer lifecycle journeys. This includes activation, engagement, retention, and win-back strategies aimed at maximizing customer lifetime value.
- Lead Marketing Automation Initiatives by designing and scaling projects that improve operational efficiency and campaign scalability. Oversee the execution and performance tracking of central Martech projects.
- Oversee Content & Messaging by managing the content strategy for CRM campaigns across multiple channels such as push notifications, email, in-app messages, and SMS. Ensure communications are compelling, personalized, and aligned with the brand voice.
- Optimize Channel Performance by monitoring the effectiveness of marketing channels, identifying opportunities for improvement, and implementing interventions to enhance both technical delivery and content engagement.
Required Qualifications
- Experience: 1-2 years in marketing analytics with proven expertise in integrating Martech, CRM lifecycle management, and content strategy. Demonstrated ability to track and optimize marketing channel performance is essential.
- Education: Bachelor’s degree in Engineering, Business, or a related field; equivalent practical experience will also be considered.
- Platform Mastery: Hands-on experience with marketing automation tools such as Braze, Clevertap, or Moengage. Familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics is required.
- Content & Creative Skills: Strong copywriting and content management capabilities, with the ability to craft engaging, customer-focused messaging that drives action.
- Technical Skills: Proficiency in building dashboards using Tableau, Power BI, or similar tools. Experience with SQL, Python, or other data processing languages is required. Knowledge of ETL pipelines, data warehousing, and managing large marketing datasets is essential.
- Analytical Mindset: Ability to interpret data effectively, conduct A/B testing on both technical and creative elements, and provide actionable insights.
Preferred Qualifications and Benefits
Careem offers a dynamic work environment where employees can learn, grow, and make a regional impact. The company fosters a purpose-driven culture that supports continuous learning and career development. Work arrangements include four days per week in the office and one day remote, with the flexibility to work remotely from any country for up to 30 days annually. For tech individual contributors, the schedule includes two office days and three remote days weekly.
Additional benefits include healthcare coverage and fitness reimbursements for gym memberships, health clubs, and training classes. Careem is committed to equal employment opportunity and promotes diversity and inclusion through voluntary demographic data collection to support internal initiatives.
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