Careem is transforming the Middle East by building the Everything App, designed to simplify everyday life through seamless transportation, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains and served more than 70 million customers across 70+ cities in 10 countries, spanning from Morocco to Pakistan. As the company embarks on its next AI-driven phase, it is seeking innovative AI talent to develop advanced tools, automate workflows, and deliver impactful solutions that enhance operations, customer experience, and internal systems.
Key Responsibilities
- Drive CRM & Lifecycle Strategy: Develop, implement, and continuously refine comprehensive customer lifecycle journeys, including activation, engagement, retention, and win-back initiatives, aimed at maximizing customer lifetime value.
- Lead Marketing Automation Initiatives: Design and scale marketing automation projects to improve operational efficiency and scalability. Manage the execution and performance monitoring of key Martech initiatives.
- Oversee Content & Messaging: Direct content strategy for CRM campaigns, ensuring that all communications—such as push notifications, emails, in-app messages, and SMS—are engaging, personalized, and aligned with the brand voice.
- Optimize Channel Performance: Track and analyze marketing channel effectiveness, identify areas for improvement, and implement strategies to enhance both technical delivery and content engagement.
Required Qualifications
- Experience: 1-2 years in marketing analytics with demonstrated expertise in Martech integration, CRM lifecycle management, and content strategy. Proven ability to monitor and optimize marketing channel performance.
- Education: Bachelor’s degree in Engineering, Business, or a related discipline; equivalent professional experience is also considered.
- Platform Mastery: Practical experience with marketing automation platforms such as Braze, Clevertap, or Moengage. Familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics is essential.
- Content & Creative Skills: Strong copywriting and content management skills, with a proven record of creating engaging, customer-focused messaging that drives results.
- Technical Skills: Proficiency in dashboard creation using Tableau, Power BI, or similar tools. Experience with SQL, Python, or other data processing languages. Knowledge of ETL pipelines, data warehousing, and handling large marketing datasets is required.
- Analytical Mindset: Ability to interpret complex data, conduct A/B testing on both technical and creative elements, and translate insights into actionable recommendations.
Preferred Qualifications and Benefits
Careem offers a vibrant work environment where employees can make a significant regional impact while advancing their careers. Full-time team members collaborate with inspiring colleagues and contribute to an organization dedicated to unlocking regional potential. The company encourages continuous learning and professional development.
Work arrangements include four days per week in the office and one day remote, with the flexibility to work remotely from any country for up to 30 days annually. Employees benefit from unlimited vacation days, comprehensive healthcare coverage, and fitness reimbursements that cover gym memberships, health clubs, and training classes. Technical individual contributors follow a hybrid schedule of two office days and three remote days per week.
Careem is committed to equal employment opportunities and fosters a diverse and inclusive workplace. The company does not discriminate based on any protected status and collects demographic data solely for internal monitoring and diversity initiatives.
Skills
Job Details
What is your Competitive Advantage?
Similar Job Titles
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Muzammil Baig
Digital Marketing Manager
IT Services Group
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Aqib Irshad
Head of HR, Training & OD
FINCA
Ali Aziz
CEO
Shopistan
Zohaib Ali
Marketing Manager
Digital Online Devices
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
