CRO Specialist (Conversion Rate Optimization)

We are looking for a creative and organized AI Production Strategist to lead and optimize AI-driven video production workflows. This role involves developing compelling advertising concepts and coordinating production activities across various teams to deliver high-quality video content efficiently and on schedule. The ideal candidate will have hands-on experience with AI video production, strong creative skills, and the ability to manage projects and resources effectively.

Key Responsibilities
- Oversee AI video production workflows, including managing tools, resources, and production credit usage.
- Research competitor advertisements and creative trends to identify effective concepts, hooks, and visual styles.
- Develop video concepts, scripts, creative briefs, and production plans for AI-generated and hybrid video content.
- Participate directly in AI video generation, editing, and post-production processes.
- Create and maintain monthly content calendars and production schedules, prioritizing projects accordingly.
- Coordinate and delegate tasks within the AI Production team based on workload, skills, and deadlines.
- Manage incoming project requests through the YAS dashboard and collaborate with Paid Media, Organic Social, Web, Email, SMS, and Infomercial teams.
- Monitor project progress, communicate priorities clearly, and ensure timely delivery of all assigned projects.
- Review creative deliverables to ensure quality, consistency, brand alignment, and compliance with project requirements.
- Identify opportunities to improve production efficiency, resource allocation, workflows, and creative output.
- Explore and evaluate emerging AI tools and technologies to enhance video production capabilities.

Required Qualifications
- 3 to 5 years of relevant experience in AI video generation, video editing, and post-production.
- Proven ability to develop creative concepts, scripts, storylines, and production briefs.
- Strong understanding of advertising creatives and digital marketing content.
- Experience in project coordination, managing deadlines, and prioritizing multiple requests simultaneously.
- Excellent organizational, communication, and problem-solving skills.
- Ability to collaborate effectively across departments and coordinate team assignments.
- Familiarity with competitor research tools such as Meta Ads Library.
- Skilled in managing resources efficiently while maintaining high creative standards.

Preferred Qualifications and Benefits
- Experience creating advertising videos for both paid and organic social media platforms.
- Familiarity with AI video production platforms and creative automation tools.
- Background working with cross-functional creative or production teams.
- Experience producing marketing content, product advertisements, or infomercials.

This position requires a candidate who can seamlessly integrate creative execution with strategic planning. You should be comfortable generating original ideas, producing AI-powered videos, coordinating team workflows, and ensuring projects are delivered efficiently without compromising quality.

Employment is full-time, Monday through Friday, with working hours from 8:30 AM to 5:30 PM EST (5:30 PM to 2:30 AM Pakistan time). This is a remote role, offering flexibility while maintaining structured collaboration across teams.