CRO & UX Analyst

We are seeking a skilled CRO & UX Analyst to join our team remotely on a full-time basis. The ideal candidate will have over five years of experience and be available to work overlapping hours with the Sydney time zone, starting from 2:00 PM AEST. This role involves supporting a senior CRO specialist and founder by conducting in-depth analysis to uncover why users behave the way they do, going beyond surface-level metrics. The successful candidate will be highly curious, data-driven, and proficient in using GA4, behavioural analytics tools, and heuristic evaluations to identify genuine opportunities for conversion improvement.

Key Responsibilities

GA4 Analysis
- Perform detailed analysis of GA4 data to pinpoint where users drop off or convert.
- Identify trends, patterns, and opportunities beyond basic metrics.
- Translate data into clear, actionable insights for conversion rate optimization.
- This role requires hands-on GA4 analysis; it does not involve tracking or tagging setup.

UX & Heuristic Evaluation
- Conduct heuristic evaluations of websites, landing pages, and conversion funnels.
- Detect UX issues that may negatively impact user experience and conversion rates.
- Provide evidence-based recommendations to enhance user engagement and conversions.

Behavioural Analytics
- Analyse user behaviour using tools such as Contentsquare, Hotjar, FullStory, or similar platforms.
- Review session recordings, heatmaps, click behaviour, and other behavioural data.
- Use behavioural insights to validate or challenge findings from other data sources.

Data Triangulation & Insights
- Combine insights from GA4, heuristic reviews, and behavioural analytics to form a comprehensive understanding.
- Investigate beyond initial explanations to uncover root causes of issues.
- Develop clear, evidence-based insights and actionable recommendations.
- Approach problems with genuine curiosity and a strong analytical mindset.

Daily Collaboration
- Work closely with the senior CRO specialist and leadership team.
- Support ongoing CRO analysis, research, and client projects.
- Maintain consistent communication and availability during agreed working hours.

Required Qualifications

- Minimum of 5 years’ experience in CRO, UX research, digital analytics, or a related field.
- Strong, hands-on experience with GA4 analysis.
- Proficiency with behavioural analytics platforms such as Contentsquare, Hotjar, FullStory, or equivalents.
- Solid understanding of UX principles, conversion funnels, and user behaviour.
- Ability to interpret and connect insights from multiple data sources.
- Naturally curious with a willingness to dig deeper than obvious answers.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently while collaborating effectively with senior team members.
- Availability to overlap with Sydney working hours, starting from 2:00 PM AEST.

Preferred Qualifications and Benefits

- Relevant certifications in GA4, Contentsquare, Hotjar, FullStory, or similar platforms are highly desirable.
- Opportunity to work remotely with a dynamic leadership team focused on data-driven CRO strategies.
- Engage in challenging projects that require critical thinking and innovative problem-solving.

To apply, candidates should be prepared to share examples of CRO, UX, or digital analytics projects they have contributed to, particularly where multiple data sources were used to uncover non-obvious insights or conversion opportunities. Additionally, providing any relevant certifications will strengthen the application.

This position is managed through a specialist placement process, ensuring candidates are vetted for the necessary skills, experience, and communication capabilities before being presented to the client.