Allure Digital, a global IT and digital marketing firm established in 2013 and expanded internationally in 2021, serves over 1,000 clients primarily across the United States. With a team of more than 120 professionals, the company emphasizes diversity, inclusion, and gender balance while fostering a positive work environment, strong work-life balance, and competitive compensation. Employees at Allure Digital thrive in a collaborative, growth-oriented culture where they contribute to creating innovative brand experiences.
Key Responsibilities:
- Research and identify potential US-based businesses and key decision-makers to target.
- Build targeted prospect lists based on industry, location, and business needs.
- Generate qualified leads using platforms such as LinkedIn, Google, business directories, and databases.
- Execute outbound campaigns through cold calling, cold emailing, and LinkedIn outreach.
- Craft personalized messages that initiate meaningful conversations with prospects.
- Engage with business owners and marketing decision-makers to understand their needs.
- Follow up consistently across multiple communication channels to nurture leads.
- Identify prospect pain points and uncover business opportunities.
- Qualify prospects based on criteria including need, budget, authority, and timeline.
- Schedule qualified discovery meetings for the Business Development team.
- Maintain accurate and up-to-date CRM records and activity logs.
- Track outreach performance and contribute to regular sales reporting.
- Continuously refine outreach strategies based on campaign results and feedback.
Required Qualifications:
- Strong English communication skills, both written and verbal.
- Minimum of 3 years’ experience in outbound sales, cold outreach, lead generation, or appointment setting.
- Comfortable communicating with US-based business owners and executives.
- Excellent research, prospecting, and relationship-building abilities.
- Basic understanding of SEO, website development, paid advertising, UI/UX, and software solutions.
Preferred Qualifications and Benefits:
- Experience with sales and outreach tools such as Apollo, LinkedIn Sales Navigator, HubSpot, Instantly, or Smartlead is advantageous.
- Confidence, persistence, and a sales-oriented mindset to effectively engage the US market and convert cold prospects into business opportunities.
- Full-time, on-site position located in Bahria Town Phase 4, Rawalpindi, Pakistan.
- Opportunity to work in a dynamic, inclusive environment that values professional growth and work-life balance.
This role offers the chance to be part of a forward-thinking company focused on digital marketing innovation and client success. If you are motivated to drive sales and build meaningful client relationships within the US market, this position provides an excellent platform to advance your career.