Data Analysis and Tracking Expert

Beyond Apps Group is seeking a Data Analysis and Tracking Expert to join our team in Gulberg, Lahore. This full-time, on-site role requires 3 to 5 years of experience in marketing analytics or tracking, preferably within mobile apps or subscription products. You will be responsible for ensuring accurate tracking of installs, trials, subscriptions, and ad conversions across our consumer apps, including our flagship AI-powered video and image editing app, MyZesty. Your insights will directly influence the growth strategies and decision-making processes of the company.

Key Responsibilities
You will plan, implement, and maintain app and web tracking using tools such as Firebase, GA4, and Google Tag Manager. Managing mobile attribution through an MMP like AppsFlyer, Adjust, or Branch, including SKAdNetwork setup for iOS, will be a core part of your role. You will configure and audit conversion tracking for platforms including Google Ads, Meta, TikTok, and Snapchat. Writing detailed tracking plans and event specifications, then collaborating with developers to ensure accurate implementation, will be essential. Prior to every app release, you will conduct quality assurance to detect and resolve any tracking issues. Additionally, you will build dashboards to monitor key metrics such as installs, customer acquisition cost (CAC), return on ad spend (ROAS), trial-to-paid conversion rates, retention, and lifetime value (LTV). Analyzing funnels, paywalls, campaigns, and creatives to provide actionable recommendations will be part of your daily tasks. Supporting A/B testing by setting up experiments correctly and interpreting results accurately is also expected.

Required Qualifications
Candidates should have at least 3 years of hands-on experience in marketing analytics or tracking, ideally within mobile or subscription-based products. Proficiency with GA4, Google Tag Manager, Firebase, and at least one mobile measurement partner (MMP) is required. A strong understanding of iOS privacy frameworks, including App Tracking Transparency (ATT) and SKAdNetwork, and their impact on attribution is essential. Experience setting up conversion tracking on Google Ads and Meta platforms is necessary. Advanced skills in Excel or Google Sheets are expected, with working knowledge of SQL considered a plus. Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI is important. Excellent communication skills are required to explain complex data insights to non-technical team members effectively.

Preferred Qualifications and Benefits
Experience with RevenueCat, Amplitude, or Mixpanel is advantageous. Certifications in Google Analytics or Google Ads will be considered a plus. Beyond Apps Group offers a dynamic environment where you will work with a fast-moving team shipping AI features weekly. You will have real ownership of your work, with direct impact on installs, subscriptions, and revenue. The role provides exposure to global markets through the App Store and Google Play. We support continuous learning with a dedicated budget and provide access to modern tools. Competitive salary and benefits are part of the package.

This position is ideal for a detail-oriented professional passionate about data accuracy and driving growth through insightful analysis and precise tracking.