Data Operations Lead

Software Finder is seeking a seasoned Data Operations Lead to enhance and streamline our data operations with a particular emphasis on B2B lead generation best practices. This role is pivotal in optimizing Ideal Customer Profile (ICP) segmentation, refining targeting strategies, and ensuring superior data quality. The successful candidate will also mentor and expand the data extraction team, driving higher levels of accuracy and operational excellence.

Key Responsibilities

- Review existing data quality and segmentation workflows to identify areas for improvement, implementing changes that align with industry standards.
- Continuously refine ICP frameworks and strategically apply segmentation logic across datasets to maximize targeting effectiveness.
- Ensure alignment of targeting efforts with email and SMS messaging as well as the broader outreach strategy.
- Analyze segment performance systematically, pinpointing opportunities for optimization to improve campaign results.
- Monitor key metrics such as email open rates, reply rates, and conversion rates to measure success and guide adjustments.
- Lead and mentor a team of two data extraction executives, establishing and enforcing best-practice quality standards.
- Drive consistency, precision, and performance across data sources including Seamless.AI and others.
- Develop and track KPIs related to email deliverability, data freshness, segment performance, and team productivity.
- Stay updated on the latest B2B lead generation targeting methodologies and recommend process enhancements.
- Lead initiatives aimed at improving return on investment (ROI) from targeting efforts.

Required Qualifications

- Bachelor’s degree in Business, Marketing, Data Analytics, or a related discipline.
- Proven experience in data operations, B2B lead generation, or demand generation roles.
- Strong expertise in ICP development and segmentation strategy.
- Hands-on experience with data sourcing tools such as Seamless.AI or comparable platforms.
- Demonstrated ability to analyze targeting performance metrics including open rates, reply rates, and conversions.
- Prior experience managing or mentoring a team.
- Excellent analytical and problem-solving skills with a strong data-driven approach.
- Effective communication and stakeholder management capabilities.

Preferred Qualifications and Benefits

- Experience with email and SMS marketing platforms or CRM systems is advantageous.

This role offers the opportunity to lead a critical function within Software Finder, driving data excellence and contributing directly to the success of our B2B lead generation efforts. If you are passionate about data quality and operational leadership, this position provides a dynamic environment to make a significant impact.