Digital Growth Manager

TA Solutions is a dynamic IT services company specializing in Full Stack Development, WordPress solutions, SaaS products, UI/UX design, and custom software development. We empower businesses to scale by delivering innovative digital solutions and user-centric experiences using modern technologies tailored to unique business needs. As we continue to grow, we are committed not only to creating exceptional digital products but also to strengthening our online brand presence through strategic marketing, content creation, and organic audience growth.

We are seeking a creative and growth-oriented Digital Growth & Social Media Manager for a full-time, on-site position based in Karachi Division. The successful candidate will be responsible for expanding and enhancing the company’s digital footprint through organic marketing strategies, social media management, content planning, audience engagement, and brand positioning. This role demands a deep understanding of how to grow an IT services brand organically across multiple platforms while driving visibility, engagement, lead generation, and long-term brand equity. Collaboration with leadership, design, and sales teams will be essential to develop impactful campaigns and establish TA Solutions as a recognized digital brand in the technology sector.

Key Responsibilities

Social Media Management & Organic Growth
- Develop and implement social media growth strategies across LinkedIn, Instagram, Facebook, X (Twitter), and other relevant platforms.
- Create and manage content calendars aligned with company objectives and industry trends.
- Enhance organic reach, engagement, follower base, and brand visibility through innovative content strategies.
- Monitor social media trends to identify opportunities for audience growth and engagement.
- Build a strong employer and brand presence within the IT and technology industry.

Content Strategy & Branding
- Plan and oversee the creation of engaging content including social media posts, carousels, reels/short-form videos, case studies, company updates, employer branding materials, and tech-focused educational content.
- Collaborate closely with design and content teams to produce visually appealing and high-impact content.
- Ensure consistent brand tone, messaging, and identity across all digital platforms.

Performance & Analytics
- Track social media and campaign performance using analytics tools.
- Generate actionable insights from engagement metrics, impressions, leads, and audience behavior.
- Optimize marketing strategies based on data-driven performance analysis.
- Prepare monthly reports detailing growth and campaign effectiveness.

Digital Marketing & Lead Generation
- Support organic lead generation efforts through social media and digital marketing campaigns.
- Coordinate with sales and business development teams to align marketing initiatives with company growth objectives.
- Explore community engagement, partnerships, and networking opportunities to increase brand visibility.

Strategic Growth Initiatives
- Research competitor strategies and emerging digital trends.
- Identify innovative approaches to position TA Solutions competitively within the IT services market.
- Contribute ideas for company growth, digital campaigns, and audience expansion.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Media Sciences, or a related field.
- Proven experience in social media marketing, digital growth, or brand management.
- Strong expertise in LinkedIn marketing and organic growth strategies.
- Experience creating engaging content for tech or IT-related brands.
- Proficiency with social media analytics and performance tracking tools.
- Excellent communication, content planning, and storytelling skills.
- Creative mindset with strong strategic thinking capabilities.
- Ability to manage multiple campaigns and meet deadlines effectively.

Preferred Qualifications and Benefits
- Experience working within an IT services or software company environment.
- Understanding of personal branding and employer branding strategies.
- Knowledge of video content trends and short-form content creation.
- Basic understanding of SEO, digital advertising, and audience targeting.
- Familiarity with Canva, Adobe Creative Suite, or content scheduling platforms is advantageous.
- Competitive salary up to PKR 120,000 per month, commensurate with experience and expertise.

This role offers an exciting opportunity to shape the digital growth trajectory of a forward-thinking IT company while working in a collaborative and innovative environment.