Posted Sep 24, 2026 10 views
Systems Limited is seeking a Digital Insights Associate – CRM Analytics to support the Canadian market by delivering data-driven insights that enhance customer engagement, optimize marketing performance, and inform strategic business decisions. The role involves analyzing customer behavior and digital interactions to uncover actionable opportunities, supporting CRM campaign effectiveness, and collaborating with various teams to translate complex data into clear, impactful recommendations.
Key Responsibilities
- Analyze customer behavior, engagement patterns, and audience segments to identify actionable insights and business opportunities.
- Design, develop, and maintain dashboards, reports, and performance trackers to monitor key digital and CRM metrics.
- Support CRM campaign planning, including audience targeting, A/B testing, optimization, and post-campaign performance analysis.
- Collaborate with cross-functional stakeholders to translate complex data into clear recommendations that improve customer experience and campaign effectiveness.
- Identify trends, opportunities, and areas for optimization across digital channels and CRM initiatives.
- Ensure data accuracy, consistency, and timely reporting to support informed decision-making.
Required Qualifications
- 1 to 4+ years of experience in Analytics, CRM Analytics, Marketing Analytics, Digital Analytics, or a related field.
- Strong proficiency in SQL for data extraction, transformation, and analysis.
- Hands-on experience with data visualization tools such as Power BI or Tableau.
- Familiarity with digital analytics platforms including Adobe Analytics, Google Analytics 4 (GA4), Content Square, Hotjar, or Microsoft Clarity.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
- Strong analytical and problem-solving skills with keen attention to detail.
- Excellent communication and stakeholder management abilities.
- Ability to effectively present insights and recommendations to both technical and non-technical audiences.
- Collaborative mindset and ability to thrive in a fast-paced, cross-functional environment.
This position offers an excellent opportunity to contribute to a dynamic team focused on leveraging data to drive business growth and enhance customer engagement in the Canadian market. Candidates with a passion for analytics and a strong foundation in CRM and digital marketing tools will find this role rewarding and impactful.
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Systems Limited
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