Posted Sep 25, 2026 20 views
Systems Limited is seeking a Digital Insights Associate – CRM Analytics to support the Canadian market by delivering data-driven insights that enhance customer engagement, optimize marketing performance, and inform strategic business decisions. The role involves leveraging analytics to understand customer behavior, improve CRM campaigns, and provide actionable recommendations that drive business growth.
Key Responsibilities
- Analyze customer behavior, engagement patterns, and audience segments to uncover actionable insights and identify business opportunities.
- Design, develop, and maintain dashboards, reports, and performance trackers to monitor key digital and CRM metrics.
- Support CRM campaign planning, including audience targeting, A/B testing, optimization, and post-campaign performance analysis.
- Collaborate with cross-functional teams to translate complex data into clear, actionable recommendations that improve customer experience and campaign effectiveness.
- Identify trends, opportunities, and areas for optimization across digital channels and CRM initiatives.
- Ensure data accuracy, consistency, and timely reporting to facilitate informed decision-making.
Required Qualifications
- 1 to 4+ years of experience in Analytics, CRM Analytics, Marketing Analytics, Digital Analytics, or a related field.
- Strong proficiency in SQL for data extraction, transformation, and analysis.
- Hands-on experience with data visualization tools such as Power BI or Tableau.
- Familiarity with digital analytics platforms including Adobe Analytics, Google Analytics 4 (GA4), Contentsquare, Hotjar, or Microsoft Clarity.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
- Strong analytical and problem-solving skills with keen attention to detail.
- Excellent communication and stakeholder management abilities.
- Ability to present insights and recommendations effectively to both technical and non-technical audiences.
- Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
Preferred Qualifications and Benefits
While not explicitly listed, candidates with additional experience in advanced analytics techniques, marketing automation, or customer segmentation will find this role rewarding. The position offers the opportunity to work closely with diverse teams and contribute to impactful digital marketing strategies in a dynamic business environment.
This role is ideal for professionals eager to apply their analytical expertise to drive customer engagement and business success within a leading technology company.
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Systems Limited
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