Digital Marketer Female (Evening shift)

This full-time digital marketing role is based onsite in Rawalpindi, with working hours from 5:00 PM to 1:00 AM. The position requires immediate joining and is suited for candidates with 1 to 3 years of relevant experience. The successful candidate will play a vital role in enhancing the company’s online presence and supporting business growth through strategic digital marketing initiatives.

Key Responsibilities

Develop and implement comprehensive digital marketing plans aimed at increasing brand visibility and achieving business goals. Manage social media platforms by creating and maintaining content calendars, driving organic growth, overseeing paid advertising campaigns, and engaging with the audience effectively. Design and produce a variety of marketing content, including graphics, promotional videos, reels, social media creatives, and other digital assets to support marketing efforts.

Support SEO activities by conducting keyword research, optimizing website content, and applying on-page SEO techniques to improve search engine rankings. Maintain and update CRM databases, manage incoming leads, and assist in lead generation, follow-up, and customer nurturing processes. Coordinate email marketing campaigns by segmenting contact lists, setting up campaigns, executing them, and analyzing results to optimize future efforts.

Monitor and evaluate the performance of marketing campaigns by tracking key metrics and preparing detailed reports with actionable insights. Conduct market research to stay informed about competitors, industry trends, and emerging opportunities. Collaborate closely with internal teams to ensure marketing campaigns align with organizational objectives and client expectations. Keep up to date with the latest digital marketing tools, advertising strategies, social media trends, and content creation techniques. Participate in client meetings to understand project requirements and contribute to the development of effective digital marketing solutions.

Required Qualifications

Candidates should have 1 to 3 years of experience in digital marketing, marketing coordination, or a related field. Proficiency in Adobe Photoshop and Adobe Illustrator is essential for creating professional marketing designs. Strong skills in Canva are required for developing social media creatives and promotional materials. Experience with CapCut or similar video editing software is necessary for producing engaging short-form and promotional videos.

A solid understanding of SEO fundamentals, including keyword analysis, website content optimization, and on-page SEO practices, is important. Familiarity with CRM tools for lead tracking, prospect management, and lead nurturing is expected. Practical experience in social media management is required, covering content scheduling, organic audience growth, paid campaigns, community engagement, and performance evaluation. Knowledge of email marketing platforms, campaign execution, audience segmentation, and performance tracking is also essential. Excellent written and verbal communication skills are needed to coordinate effectively with clients and internal teams.

This role offers the opportunity to work in a dynamic environment where digital marketing skills are applied across multiple channels to drive business success. The position is based onsite, providing direct collaboration with team members and clients. Immediate availability is preferred to join and contribute to ongoing projects.