Digital marketer

AKES is a mission-driven organization dedicated to enhancing education and community development in Gilgit-Baltistan and surrounding areas. The organization focuses on innovation, quality, and accessibility, working closely with schools, educators, and local stakeholders to foster holistic student growth. Joining AKES means contributing to meaningful initiatives while advancing your professional skills in a collaborative and purpose-driven environment.

Key Responsibilities
The Digital Marketer will be responsible for planning, executing, and optimizing online marketing campaigns across social media, search engines, and other digital platforms to raise awareness about AKES programs and initiatives. Daily duties include managing social media accounts, creating and scheduling engaging content, and monitoring campaign performance. The role requires using web analytics tools to measure results and generate reports that inform strategy adjustments.

Additionally, the Digital Marketer will design and implement lead generation campaigns to attract and convert target audiences. Coordination with internal teams is essential to ensure consistent messaging and alignment with organizational goals. The role also demands staying updated on the latest digital marketing trends, maintaining brand consistency, and supporting broader communication and outreach efforts.

Required Qualifications
- Proven experience in digital marketing and general marketing, with a track record of planning and executing integrated online campaigns.
- Expertise in social media marketing, including content creation, scheduling, community management, and platform-specific optimization.
- Proficiency in web analytics tools to track campaign performance, analyze data, and provide actionable insights.
- Demonstrated ability in lead generation, including designing and running campaigns aimed at audience acquisition and conversion.
- Strong written and verbal communication skills in English; knowledge of Urdu and local languages is an advantage.
- Ability to collaborate effectively with cross-functional teams while managing multiple projects and deadlines.
- Familiarity with basic design tools such as Canva or Adobe Creative Suite, and experience with email marketing platforms is beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Genuine interest in the education sector and willingness to engage with local communities in Gilgit-Baltistan.

Preferred Qualifications and Benefits
While not mandatory, experience working in education-focused organizations or community development initiatives will be considered an asset. The role offers a unique opportunity to work on impactful projects that contribute to regional development and educational improvement. Employees at AKES benefit from a supportive work culture that encourages professional growth and values meaningful contributions to society.

This full-time, on-site position is based in Gilgit-Baltistan, Pakistan, providing a chance to work directly within the community and make a tangible difference through digital marketing efforts.