Digital Marketing Analyst (Reporting & Analysis)

This role focuses on managing and analyzing performance data related to Sierra AI Bot and various digital marketing platforms. The successful candidate will be responsible for developing and maintaining comprehensive reporting dashboards, ensuring data accuracy within Salesforce, and delivering actionable insights to support business optimization and decision-making. The position requires strong analytical skills and proficiency in multiple data tools to monitor marketing progress and conduct deep-dive analyses on campaign performance and lead conversions.

Key Responsibilities

- Manage and analyze Sierra AI Bot performance metrics, including call volumes, transfers, intents, monitors, close rates, RGUs, and overall conversion performance.
- Develop and maintain Sierra reporting dashboards to track trends, identify performance gaps, and support ongoing bot optimization and business decisions.
- Maintain and update Salesforce data to ensure high accuracy and completeness.
- Design and build automated daily, weekly, and monthly performance reports and interactive dashboards focusing on key marketing metrics.
- Monitor marketing progression through various touchpoints such as TFN and zip code data, preparing data-driven feedback.
- Conduct deep-dive quantitative analyses to investigate performance anomalies, lead response times, and affiliate performance.
- Perform routine data audits within Salesforce to update missing ad costs, pricing information, and correct discrepancies.
- Analyze Sierra AI campaign models and provide recommendations to optimize future lead generation and conversion volumes.
- Present complex data insights through clear visual reports and summaries to facilitate management decision-making.
- Maintain standard operating procedures (SOPs), metric definition guides, and reporting and analysis workflows.
- Demonstrate proficiency in Microsoft Excel, SQL, and other business intelligence tools.
- Extract and analyze marketing data for both paid and organic campaigns.
- Collaborate cross-functionally with teams including Sales Operations, Telecom, Finance, and Technology to align reporting metrics and standards.

Required Qualifications

- Bachelor’s degree in Computer Science or Business Administration is mandatory.
- 1-2 years of experience with a reputable firm.
- Strong reporting and analysis skills with expertise in MS Excel, Data Studio, Power BI, Google Ads, Bing Ads, Meta Ads, Google Sheets, and Google Analytics.
- Technical knowledge or experience with digital media platforms is preferred.

Preferred Qualifications and Benefits

- Master’s degree in Computer Science or Business Administration is highly desirable.
- At least one year of experience or technical know-how related to digital media platforms is preferred.

This position offers the opportunity to work with advanced AI-driven marketing tools and collaborate with multiple departments to drive data-informed business strategies. Candidates with a strong analytical mindset and a passion for digital marketing analytics will find this role both challenging and rewarding.