Digital Marketing and Sales Specialist - TJ / 1874510

Rovena is seeking a motivated Digital Marketing and Sales Specialist to join their team in Lahore. The ideal candidate will be responsible for developing and executing digital marketing strategies that enhance the company’s online presence and drive sales growth. This role requires a minimum of one year of experience in digital marketing and sales, strong communication skills, and the ability to engage with customers effectively. The specialist will also manage a team of four professionals, ensuring collaboration and successful delivery of marketing campaigns and sales initiatives.

In this position, you will create compelling content, manage social media channels, and oversee digital advertising efforts. Analyzing social media metrics and campaign performance will be key to optimizing strategies and increasing customer engagement. Your expertise in customer relationship management and sales will contribute to expanding Rovena’s market reach and revenue. Collaboration with cross-functional teams and leadership of direct reports will be essential to meet company goals and deliver measurable outcomes.

Key Responsibilities

- Develop and implement digital marketing strategies aligned with Rovena’s business goals and sales targets.
- Manage and grow social media platforms by creating engaging content and monitoring audience interactions.
- Utilize social media advertising tools to design, execute, and optimize paid campaigns that increase brand awareness and generate qualified leads.
- Analyze social media analytics and Facebook Insights to track performance, customer engagement, and campaign effectiveness, making data-driven decisions to improve results.
- Oversee the use of Facebook Ads Manager for campaign creation, budgeting, targeting, and performance reporting.
- Maintain excellent customer relationships through effective communication and timely follow-up to enhance satisfaction and loyalty.
- Lead, mentor, and coordinate a team of four marketing and sales professionals to ensure alignment with company objectives and timely delivery of initiatives.
- Collaborate with sales and product teams to identify new market opportunities and tailor marketing efforts to support sales strategies.
- Monitor market trends, competitor activities, and emerging digital marketing technologies to keep Rovena’s strategies innovative and competitive.
- Prepare detailed reports on marketing and sales activities, providing insights and recommendations to senior management.

Required Qualifications

- Minimum of one year of experience in digital marketing and sales.
- Strong communication and interpersonal skills.
- Proven ability to manage and lead a small team effectively.
- Experience with social media management and advertising platforms, including Facebook Ads Manager.
- Ability to analyze social media metrics and use data to optimize campaigns.
- Customer-focused mindset with skills in relationship management and sales conversion.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with additional experience in cross-functional collaboration, market analysis, and digital marketing technologies will have an advantage. Rovena offers the opportunity to work in a dynamic environment where innovation and teamwork are valued, with a clear focus on professional growth and measurable impact.

This role is ideal for a proactive individual eager to contribute to a growing company’s success through strategic digital marketing and sales leadership.