Digital Marketing Associate

Join our Digital Marketing team where you will play a pivotal role in managing B2C digital marketing campaigns while also developing effective B2B funnels. Your efforts will focus on engaging patients participating in clinical trials as well as potential clients such as pharmaceutical companies, clinical research organizations (CROs), and research sites. This position requires a strategic mindset to plan, execute, and optimize multi-channel campaigns that drive participation and business growth.

Key Responsibilities

- Plan, coordinate, and execute digital marketing campaigns targeting both B2C and B2B audiences, including patients and industry clients.
- Create, manage, and optimize advertising campaigns on platforms such as Google, Meta, and others to increase patient engagement and clinical trial participation.
- Own the full-funnel digital marketing strategy from concept through launch, including copywriting, creative briefing, A/B testing, and performance reporting.
- Monitor and analyze conversion tracking tools including Google Tag Manager, GA4, Meta Pixel, and offline conversion tracking to measure campaign effectiveness.
- Assist in the creation and execution of email marketing campaigns by designing templates, segmenting lists, tracking performance, and developing drip campaigns to nurture leads.
- Manage and monitor brand presence on review platforms like G2, Clutch, and other industry-specific sites to maintain a positive reputation and respond to customer feedback.
- Conduct market research to stay informed on trends, customer preferences, and competitor activities to refine marketing strategies.
- Develop and curate engaging content for digital platforms, including social media posts, blog articles, newsletters, and website updates.
- Analyze campaign performance metrics, generate reports, and provide actionable insights to optimize marketing efforts.
- Collaborate closely with the marketing team and other departments to ensure alignment and effectiveness of marketing initiatives.

Required Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in performance marketing.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency with digital advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Extensive experience setting up and managing conversion tracking tools including Pixel, GA4, and Google Tag Manager.
- Demonstrated ability to generate creative ideas and solutions within a digital marketing role.
- Excellent copywriting skills that enhance campaign differentiation.

Preferred Qualifications and Additional Benefits

- Experience in digital marketing within healthcare or pharmaceutical-related fields is highly desirable.
- Proven track record managing advertising budgets exceeding $100K per month.
- Relevant certifications such as Google Ads Certification, Google Analytics Certification, Meta Certification, or CRM platform certifications.
- Background in agency performance marketing.
- Knowledge of SEO and growth marketing strategies.
- Familiarity with digital marketing regulations and compliance requirements, including GDPR, CCPA, and CAN-SPAM.

This role offers the opportunity to work at the intersection of healthcare and digital marketing, contributing to meaningful patient engagement and business development. If you are a results-driven marketer with a passion for innovation and healthcare, this position will allow you to leverage your skills in a dynamic environment.