Digital Marketing Associate

Livetecs is looking for a motivated Digital Marketing Associate to join their team at the Gulshan-e-Iqbal office in Karachi. This full-time, on-site role operates Monday to Friday from 10:00 AM to 7:00 PM and is ideal for candidates with 1 to 3 years of experience at the associate or mid-level. The successful candidate will contribute to driving online growth, enhancing product visibility, and executing effective marketing campaigns for TimeLive, a global B2B SaaS platform. This position offers an excellent opportunity to develop skills in SEO, content creation, social media management, paid advertising, and email marketing within a tech-focused environment.

Key Responsibilities:
- SEO & Content Marketing: Conduct keyword research, analyze SERP results, and optimize content to boost organic search rankings. Create and publish engaging blog posts, landing pages, and promotional materials.
- Social Media & Brand Management: Manage content calendars and execute posts across LinkedIn, Twitter/X, Facebook, and other platforms. Monitor trends, engage with online communities, and ensure brand consistency.
- Paid Campaigns & Lead Generation: Assist in setting up, monitoring, and optimizing PPC campaigns on Google Ads, LinkedIn Ads, and Meta Ads. Track key metrics such as conversion rates, cost per acquisition (CPA), and return on investment (ROI) to improve campaign performance.
- Email Marketing & Automation: Support the creation, scheduling, and optimization of email drip campaigns aimed at lead nurturing and product onboarding.
- Analytics & Reporting: Use tools like Google Analytics and Search Console to monitor website traffic, user acquisition, and campaign effectiveness. Prepare weekly and monthly reports highlighting growth opportunities and performance insights.

Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Computer Science, Mass Communication, or a related field.
- 1 to 3 years of practical experience in digital marketing, preferably within B2B, SaaS, or technology sectors.
- Strong knowledge of SEO fundamentals, keyword planning, and web analytics tools such as Google Analytics and Search Console.
- Experience with social media content publishing and basic paid advertising campaign management.
- Familiarity with email marketing platforms like Mailchimp, HubSpot, or similar tools.
- Excellent written and verbal communication skills in English, capable of producing high-quality marketing copy.
- Proactive, detail-oriented, and data-driven mindset with a strong eagerness to learn and experiment.

Preferred Qualifications and Benefits:
- Competitive salary package ranging from PKR 45,000 to PKR 65,000 per month.
- Hands-on experience contributing to the growth of a global SaaS product.
- Opportunities for professional development and learning in modern digital marketing strategies.
- Collaborative and supportive work environment located centrally in Gulshan-e-Iqbal, Karachi.
- Candidates must be able to reliably commute to or plan to relocate to Gulshan-e-Iqbal before starting work.

This role requires fluency in English and a willingness to work on-site. Candidates will be asked to self-assess their English speaking skills and confirm acceptance of the salary range during the application process. If you are passionate about digital marketing and ready to advance your career in a dynamic tech company, this opportunity at Livetecs is worth exploring.