Our client, a dynamic company based in Lahore, Pakistan, is seeking a Digital Marketing & Brand Growth Executive to enhance brand visibility, develop compelling content, and execute digital marketing strategies across multiple platforms. This role focuses on strengthening brand identity and expanding online presence, targeting key markets including the GCC region and international audiences. The ideal candidate will be creative yet organized, with a strong grasp of brand positioning and the ability to translate business goals into engaging digital storytelling and consistent brand experiences. Fluency in written and spoken English is essential, and the position requires onsite work.
Key Responsibilities
Branding & Positioning
- Build and maintain a strong brand presence across the company website and professional platforms.
- Support the creation of thought-leadership content tailored for multi-region audiences.
- Ensure narrative and visual consistency across all brand touchpoints.
Content Creation & Design
- Design marketing collateral, social media content, presentations, and decks using Canva.
- Transform insights, case studies, and updates into engaging digital content.
- Assist with basic video clipping and editing for short-form content.
Digital Marketing Execution
- Maintain and update website content using platforms such as WordPress, Webflow, or Wix.
- Manage content calendars and schedule social media publishing.
- Track digital metrics and analyze insights to optimize engagement and campaign performance.
Partner & Campaign Support
- Assist with marketing initiatives related to partnerships, events, and webinars.
- Develop landing pages for campaigns and manage registration workflows.
- Support post-event content creation and lead nurturing activities.
Market & Competitor Research
- Conduct audience and competitor research to identify growth opportunities.
- Build targeted prospect and company lists to support business development.
- Provide actionable insights to inform brand positioning and marketing strategy.
Required Qualifications
- 1 to 4 years of experience in digital marketing.
- Strong storytelling ability and skills in visual content creation.
- Proficiency in Canva for designing marketing materials.
- Excellent written English communication skills.
- Understanding of LinkedIn as a strategic platform for brand building.
- Ability to work independently with structure, reliability, and attention to detail.
Preferred Qualifications
- Experience with website management tools such as WordPress, Webflow, or Wix.
- Familiarity with short-form video editing tools.
- Exposure to marketing environments in the GCC or other international markets.
This role is ideal for a proactive, creative, and detail-oriented marketing professional who thrives in a fast-paced, international setting. The successful candidate will demonstrate initiative, problem-solving skills, and a commitment to delivering high-quality digital marketing outcomes.