Our client, a dynamic company based in Lahore, Pakistan, is seeking a Digital Marketing & Brand Growth Executive to enhance brand visibility and drive digital marketing efforts across multiple platforms. This onsite role involves supporting strategic marketing initiatives aimed at strengthening brand identity, expanding online presence, and executing digital campaigns targeting key markets including the GCC and international regions. The ideal candidate will be both creative and organized, with a strong understanding of brand positioning and the ability to translate business goals into compelling digital storytelling and engaging content.
Key Responsibilities
Branding & Positioning
- Develop and maintain a strong brand presence across the company website and professional platforms.
- Assist in creating thought-leadership content tailored for multi-region audiences.
- Ensure narrative and visual consistency across all brand touchpoints.
Content Creation & Design
- Design marketing collateral, social media content, presentations, and decks using Canva.
- Transform insights, case studies, and company updates into engaging digital content.
- Support basic video clipping and editing for short-form video content.
Digital Marketing Execution
- Update and maintain website content using platforms such as WordPress, Webflow, or Wix.
- Manage content calendars and oversee social media publishing schedules.
- Monitor and analyze digital metrics to optimize engagement and campaign performance.
Partner & Campaign Support
- Assist in marketing initiatives related to partnerships, events, and webinars.
- Create landing pages for campaigns and manage registration workflows.
- Support post-event content creation and lead nurturing activities.
Market & Competitor Research
- Conduct research on target audiences and competitors.
- Compile targeted prospect and company lists to identify growth opportunities.
- Provide insights to inform brand positioning and marketing strategies.
Required Qualifications
- 1 to 4 years of experience in digital marketing.
- Strong storytelling abilities and skills in visual content creation.
- Proficiency in Canva for designing marketing materials.
- Excellent written English communication skills.
- Understanding of LinkedIn as a strategic platform for brand building.
- Ability to work independently with a structured and reliable approach.
Preferred Qualifications
- Experience working with website platforms such as WordPress, Webflow, or Wix.
- Familiarity with short-form video editing tools.
- Exposure to marketing environments in the GCC or other international markets.
This role is ideal for a proactive, detail-oriented marketing professional who thrives in a fast-paced, international setting. The successful candidate will bring creativity, initiative, and a quality-driven mindset to support the company’s growth and brand development efforts.