Digital Marketing & Content Executive

Global Roots Consultants is seeking a creative and motivated Digital Marketing & Content Executive to join their team in Faisalabad. The ideal candidate will be responsible for managing the company’s social media presence, designing engaging graphics, editing professional videos, and creating compelling content that promotes international education, visa services, and global mobility solutions. This full-time role requires a proactive individual who can handle multiple digital platforms and deliver high-quality content aligned with the company’s branding and marketing goals.

Key Responsibilities
- Manage and maintain the company’s Facebook, Instagram, TikTok, YouTube, and WhatsApp Business accounts.
- Design professional social media posts, promotional graphics, banners, carousels, and other marketing creatives.
- Edit short-form videos, including reels, TikToks, and YouTube content, ensuring high production quality.
- Create engaging content focused on study abroad programs, university admissions, student visas, visit visas, and other company services.
- Prepare and maintain a social media content calendar to ensure consistent posting schedules.
- Write captivating captions, headlines, and post descriptions tailored to different platforms.
- Edit videos with appropriate transitions, subtitles, music, and visual effects to enhance viewer engagement.
- Adapt content formats to suit various social media platforms and target audiences.
- Assist in the development of promotional campaigns and advertising creatives.
- Ensure consistent branding and messaging across all digital channels.
- Stay updated with the latest social media trends, editing techniques, and content formats to keep the company’s digital presence fresh and competitive.

Required Qualifications
- Proficient graphic design skills using tools such as Canva, Adobe Photoshop, or Illustrator.
- Practical video editing experience with software like CapCut Pro, Adobe Premiere Pro, or similar applications.
- Strong understanding of Facebook, Instagram, TikTok, YouTube, and WhatsApp Business platforms.
- Ability to create attractive, professional, and engaging digital content.
- Knowledge of video formats, aspect ratios, subtitles, transitions, and current social media trends.
- Excellent communication skills combined with creativity and strong time-management abilities.
- Ability to work independently and consistently meet content deadlines.
- A portfolio showcasing previous graphic designs and video editing work is highly advantageous.

Preferred Qualifications and Benefits
- Relevant experience in digital marketing or content creation is preferred.
- Open to both male and female candidates.
- Competitive salary package.
- Professional working environment that encourages creativity and innovation.
- Opportunities for career growth and skill development within a growing international consultancy.
- Chance to contribute significantly to building and expanding the company’s digital presence in the education and visa consultancy sector.

This position is based in Faisalabad, Pakistan. Interested candidates are encouraged to submit an updated CV for consideration. Only shortlisted applicants will be contacted for interviews.