Digital Marketing & CRM Executive

OTS, through its job platform Publish Jobs, supports employers across Pakistan in finding and hiring the right talent. We are excited to launch a dedicated Private Sector Recruitment team and invite motivated professionals to join at the ground level. This role offers a unique opportunity to help shape the team’s processes and grow alongside the business.

Key Responsibilities
- Plan and execute Meta (Facebook and Instagram) lead generation campaigns targeting employers.
- Collaborate with creative teams to brief ad creatives and manage retargeting audiences effectively.
- Monitor incoming leads via WhatsApp and lead forms, ensuring qualified leads are responded to and routed within 10 minutes.
- Maintain the CRM with 100% accuracy, updating lead stages, ownership, next actions, and sources consistently.
- Track daily campaign spend, lead quality, and cost per qualified employer to optimize performance.
- Prepare and deliver daily and weekly performance reports to the team.

Required Qualifications
- 1 to 3 years of practical experience managing Meta Ads Manager and running lead generation campaigns.
- Strong proficiency in Excel or Google Sheets for data analysis and reporting.
- Experience working with CRM systems such as HubSpot, Zoho, or Bitrix24 is advantageous.
- Highly organized, detail-oriented, and able to work efficiently under time constraints.
- Basic skills in Canva or similar design tools are a plus.
- Bachelor’s degree in marketing, business, or a related discipline.

Preferred Qualifications and Benefits
- Performance-based pay structure on top of a competitive fixed salary, allowing your results to directly impact your earnings.
- Opportunity to be part of a newly formed team from day one, with significant potential for career growth as the team expands.
- Clear daily targets supported by a structured CRM system and guidance from a dedicated team lead.
- Compensation and pay structure will be reviewed after a 90-day pilot period based on team performance.
- Monthly salary: Rs70,000.
- Work location: In-person.

This role is ideal for candidates eager to take ownership of lead generation campaigns and contribute to building a high-performing recruitment team. If you thrive in a fast-paced, results-driven environment and want to grow your career in digital marketing and recruitment, this position offers a rewarding challenge.