Digital Marketing Executive (afternoon shift)

ICON Global (Pvt.) Ltd., a leading company in the B2B hospitality textiles sector targeting the US market, is seeking a motivated Digital Marketing Executive with a minimum of two years of relevant experience. This full-time, onsite role is based in DHA Phase II Extension, Karachi, with working hours from 2:00 PM to 11:00 PM, Monday through Friday. The successful candidate will play a key role in enhancing the company’s digital presence and driving qualified lead generation to support sales growth in the US hospitality textiles industry. The ideal professional will have practical expertise in SEO, Google Ads, email marketing, website optimization, and digital campaign analytics, with a strong focus on measurable business outcomes.

Key Responsibilities
- Develop and implement comprehensive SEO strategies, including keyword research, on-page and technical SEO, and backlink acquisition.
- Manage and optimize Google Ads campaigns to maximize lead quality, conversion rates, and return on investment.
- Plan and execute targeted B2B email marketing campaigns, ensuring effective audience segmentation and timely follow-ups.
- Conduct thorough keyword research and competitor analysis to identify new growth opportunities within the US market.
- Optimize website pages, product listings, landing pages, and blog content to improve search visibility and lead generation.
- Monitor and analyze website performance, traffic trends, keyword rankings, and campaign effectiveness using tools such as Google Analytics and Google Search Console.
- Collaborate closely with graphic designers, content creators, and web developers to deliver cohesive digital marketing initiatives.
- Work alongside the sales team to generate relevant B2B leads and enhance conversion opportunities.
- Prepare detailed reports on campaign performance, website analytics, lead generation, and other key marketing metrics for management review.

Required Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related discipline.
- At least 2 years of hands-on experience in digital marketing roles.
- Solid knowledge of SEO techniques, Google Ads management, keyword research, and website optimization.
- Proficiency with Google Analytics, Google Search Console, and SEO-related tools.
- Experience in B2B email marketing, lead generation strategies, and campaign optimization.
- Strong analytical skills combined with excellent communication and problem-solving abilities.
- Proficient written English skills, capable of creating or assessing content tailored for a professional US business audience.
- Ability to manage multiple projects, meet deadlines, and collaborate effectively with cross-functional teams.

Preferred Qualifications and Benefits
Experience in the US market, particularly within hospitality, textiles, or B2B marketing sectors, will be considered an advantage. ICON Global offers a competitive benefits package including medical insurance, paid leaves, leave encashment, provident fund contributions, and an annual bonus. The company also supports career growth opportunities within a dynamic and supportive work environment.

This position requires the candidate to work onsite full-time at the Karachi office, contributing directly to the company’s strategic digital marketing efforts focused on the US hospitality textiles market.