Digital Marketing Executive (ANDROID)

Funsol Technologies (Pvt). Ltd

Islamabad , Pakistan

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Posted 5 days ago 24 views Report Job

Funsol Technologies is looking for a talented Digital Marketing Executive with 1.5 to 3 years of experience focused on user acquisition for Android games. The successful candidate will have hands-on expertise in managing Google Ads App Campaigns and a solid understanding of gaming key performance indicators (KPIs) to drive campaign optimization. This role offers an exciting opportunity to work within a fast-paced environment, contributing to the growth and success of an innovative gaming portfolio through strategic marketing initiatives.

Key Responsibilities:
- Develop and implement user acquisition campaigns specifically for Android games, leveraging Google Ads App Campaigns while managing budgets efficiently to maximize ROI.
- Monitor and analyze critical gaming KPIs, including player funnel metrics, to continuously refine marketing strategies and boost user engagement.
- Perform App Store Optimization (ASO) on the Google Play Console to improve game visibility and increase download rates.
- Design and execute A/B testing on creative assets to identify the most effective marketing approaches that drive user acquisition.
- Utilize analytics platforms such as Firebase Analytics, AppsFlyer, and Adjust to track campaign performance and prepare detailed reports with actionable insights.
- Collaborate closely with game developers to ensure marketing campaigns align with game features and updates, maintaining consistent and compelling messaging.
- Conduct thorough market research to stay informed about the latest trends in mobile gaming, monetization strategies, and localization techniques to target diverse audiences effectively.
- Apply knowledge of various game genres to tailor campaigns that resonate with specific target demographics, enhancing player retention and lifetime value.

Required Qualifications:
- 1.5 to 3 years of experience in digital marketing with a focus on user acquisition for Android games.
- Proven expertise in managing Google Ads App Campaigns and optimizing them based on performance data.
- Strong analytical skills with the ability to interpret gaming KPIs and player funnel metrics.
- Experience with App Store Optimization (ASO) techniques on the Google Play Console.
- Proficiency in using Firebase Analytics, AppsFlyer, and Adjust or similar mobile attribution and analytics tools.
- Ability to conduct A/B testing and analyze results to improve campaign effectiveness.
- Good understanding of mobile gaming trends, monetization models, and localization strategies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams, especially game developers.

Preferred Qualifications and Benefits:
While not explicitly stated, candidates with a deeper understanding of different game genres and player behavior will have an advantage. The role offers a chance to be part of a dynamic and innovative team, contributing to cutting-edge projects in the gaming industry. This position is ideal for professionals eager to grow their career in digital marketing within the gaming sector and make a measurable impact on user acquisition and engagement.

Funsol Technologies values creativity, data-driven decision-making, and teamwork, providing an environment where your skills can thrive and directly influence the success of exciting Android game titles.