Digital Marketing Executive - Android

Funsol Technologies (Pvt). Ltd

Islamabad , Pakistan

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Posted 12 hours ago 2 views Report Job

Funsol Technologies is looking for a talented Digital Marketing Executive with 1.5 to 3 years of experience focused on user acquisition for Android games. The successful candidate will have expertise in managing Google Ads App Campaigns and a solid understanding of gaming key performance indicators (KPIs) to drive campaign optimization. This role offers the opportunity to work within a dynamic team, enhancing marketing strategies and contributing to the growth of an innovative gaming portfolio.

Key Responsibilities:
- Develop and execute user acquisition campaigns specifically for Android games, managing Google Ads App Campaigns and optimizing campaign budgets for maximum ROI.
- Monitor and analyze gaming KPIs, including player funnel metrics, to continuously refine marketing strategies and boost user engagement.
- Perform App Store Optimization (ASO) to improve game visibility and increase downloads on the Google Play Console.
- Design and implement A/B testing for creative assets to identify the most effective marketing approaches that drive user acquisition.
- Utilize tools such as Firebase Analytics, AppsFlyer, and Adjust to track campaign performance and prepare detailed performance reports.
- Collaborate closely with game developers to ensure marketing efforts align with game features and updates, maintaining consistent and compelling messaging.
- Conduct market research to stay informed about mobile gaming trends, monetization models, and localization strategies that cater to diverse audiences.
- Apply knowledge of various game genres to create tailored campaigns that resonate with target demographics and improve player retention rates.

Required Qualifications:
- 1.5 to 3 years of experience in digital marketing, specifically in user acquisition for Android games.
- Proven expertise in managing Google Ads App Campaigns with a strong focus on budget management and campaign optimization.
- Deep understanding of gaming KPIs and player funnel metrics to drive data-informed marketing decisions.
- Experience with App Store Optimization (ASO) techniques for Google Play Console.
- Proficiency in using analytics and attribution tools such as Firebase Analytics, AppsFlyer, and Adjust.
- Strong analytical skills to interpret campaign data and generate actionable insights.
- Ability to collaborate effectively with cross-functional teams, especially game developers.
- Familiarity with mobile gaming trends, monetization strategies, and localization best practices.

Preferred Qualifications and Benefits:
While not explicitly stated, candidates with additional experience in A/B testing methodologies, creative asset development, and a passion for gaming will be highly valued. Joining Funsol Technologies means becoming part of an innovative environment where your marketing expertise directly impacts the success and growth of exciting Android games.

This role is ideal for a motivated digital marketer who thrives in a fast-paced gaming industry and is eager to leverage data-driven strategies to enhance user acquisition and retention.