AGS Leads is seeking a skilled and results-oriented Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, launching, managing, and optimizing digital marketing campaigns aimed at generating high-quality leads and delivering measurable business outcomes. This role requires a hands-on approach to campaign management across platforms such as Meta Ads and Google Ads, with a strong focus on lead generation and cost efficiency.
Key Responsibilities:
- Plan, create, launch, and manage Meta Ads and Google Ads campaigns to drive lead generation.
- Generate high-quality leads while maintaining competitive cost per lead (CPL) and cost per acquisition (CPA).
- Continuously monitor and optimize campaigns based on performance data and key metrics.
- Conduct thorough audience, keyword, and competitor research to inform campaign strategies.
- Manage campaign budgets effectively and scale successful campaigns to maximize ROI.
- Analyze key performance indicators including CPL, CPA, click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Work closely with landing pages, tracking pixels, conversion events, and other lead-generation tools to ensure accurate measurement and attribution.
- Identify underperforming campaigns and implement strategies to improve results.
- Prepare and present regular reports on campaign performance to stakeholders.
Required Qualifications:
- Proven professional experience managing Meta Ads and Google Ads campaigns.
- Strong background in lead generation campaigns with a demonstrated ability to generate and scale leads through paid advertising.
- Deep understanding of campaign optimization techniques, targeting strategies, bidding models, and conversion tracking.
- Experience with Google Analytics, Google Tag Manager, Meta Pixel, Conversions API, or similar tracking tools is preferred.
- Excellent analytical and problem-solving skills to interpret campaign data and make informed decisions.
- Ability to provide concrete examples of previous lead-generation campaigns and their results.
Preferred Qualifications and Benefits:
Candidates with a track record of delivering measurable results in Meta and Google Ads campaigns are highly encouraged to apply. This position offers a competitive salary starting from Rs100,000 per month. The role requires working on-site, providing an opportunity for close collaboration with the marketing and sales teams.
To apply, please submit your CV through the designated job platform. We look forward to reviewing applications from motivated professionals eager to contribute to our lead generation success.
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