Digital Marketing Executive / Specialist

KESAR, a dynamic Pakistani fashion and lifestyle brand, is expanding its digital footprint and seeking a Digital Marketing Executive/Specialist to join the team. This role focuses on enhancing KESAR’s online presence and driving measurable growth in e-commerce through strategic digital marketing efforts. The ideal candidate will be responsible for planning, executing, and optimizing campaigns across paid advertising, social media, and e-commerce platforms, with a strong emphasis on performance metrics such as traffic, conversions, and revenue generation.

Key Responsibilities
- Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) targeting sales, conversions, retargeting, and customer acquisition.
- Manage and optimize Google Ads campaigns, including Search, Shopping/Performance Max, Display, and remarketing where applicable.
- Develop digital marketing strategies for new collections, product launches, seasonal promotions, sales events, and retail store openings.
- Monitor and analyze the performance of KESAR’s Shopify store to identify opportunities for improving traffic, conversion rates, average order value, and overall online revenue.
- Track key performance metrics such as ROAS, CAC/CPA, CTR, CPC, conversion rate, revenue, AOV, and website traffic.
- Collaborate with content and design teams to create compelling ad creatives, campaign concepts, offers, copy, and landing page messaging.
- Manage audience segmentation, retargeting strategies, and campaign testing protocols.
- Conduct A/B testing on creatives, messaging, offers, audiences, and landing pages to optimize campaign effectiveness.
- Ensure accurate tracking through Meta Pixel, Google Analytics (GA4), Google Tag Manager, and other e-commerce tracking tools.
- Support SEO and organic growth initiatives, including on-page optimization and keyword research for collections and product pages.
- Assist with email, SMS, and WhatsApp marketing campaigns as well as customer retention efforts when needed.
- Monitor competitor activities and industry trends to identify growth opportunities.
- Prepare detailed weekly and monthly performance reports highlighting spend, revenue, ROAS, customer acquisition, campaign insights, and recommendations.
- Coordinate with management, designers, photographers, videographers, and other stakeholders to ensure timely campaign launches.

Required Qualifications
- 2 to 4 years of relevant digital marketing experience, preferably in fashion, retail, lifestyle, D2C, or e-commerce sectors.
- Proficient in Meta Ads Manager with hands-on campaign management experience.
- Working knowledge of Google Ads and Google Analytics 4 (GA4).
- Understanding of Shopify platform and e-commerce customer journeys.
- Strong grasp of performance marketing metrics and campaign optimization techniques.
- Ability to analyze data and convert insights into actionable marketing strategies.
- Familiarity with social media platforms including Instagram, Facebook, TikTok, and YouTube.
- Good copywriting and communication skills in both English and Urdu.
- Comfortable working in a fast-paced environment managing multiple campaigns and deadlines.

Preferred Qualifications and Additional Information
- Basic understanding of SEO, email marketing, CRM/retention strategies, and digital merchandising is advantageous.
- The ideal candidate will be analytical and commercially minded, capable of answering critical questions such as which campaigns drive sales, customer acquisition costs, best-performing creatives, customer drop-off points, budget allocation, and testing priorities.
- Success in this role will be measured by online revenue growth, ROAS, customer acquisition cost, conversion rates, qualified website traffic, campaign efficiency, new customer acquisition, repeat purchases, and overall execution of digital marketing initiatives.

KESAR seeks a proactive digital marketer who goes beyond social media scheduling to deliver data-driven results and strategic insights that fuel business growth.