Digital Marketing Expert (SEO)

We are seeking a results-oriented Digital Marketing Expert with strong expertise in SEO, including On-Page, Off-Page, and Technical SEO. The ideal candidate will not only drive organic growth through effective SEO strategies but also bring a creative flair for visual design. This role involves planning and executing SEO campaigns while designing engaging website graphics, banners, and social media creatives using AI-powered tools such as Canva. The position is full-time and based onsite in Johar Town, Lahore.

Key Responsibilities

SEO & Digital Marketing:
- Manage and implement On-Page SEO activities such as keyword optimization, meta tags, content structuring, internal linking, and image SEO.
- Execute Off-Page SEO strategies including backlink building, guest posting, directory submissions, and influencer/blogger outreach.
- Conduct Technical SEO audits focusing on site speed, crawlability, indexing, XML sitemaps, robots.txt, schema markup, mobile-friendliness, and Core Web Vitals.
- Perform keyword research and competitor analysis to uncover growth opportunities.
- Monitor, analyze, and report website traffic, search rankings, and campaign performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Stay updated with search engine algorithm changes and adjust SEO strategies accordingly.
- Collaborate closely with content writers to ensure SEO best practices are integrated into all content.

Design & Creative Support:
- Create website banners, product images, and landing page visuals using Canva and similar user-friendly design tools.
- Utilize AI-based design and image generation tools such as Midjourney, DALL·E, Adobe Firefly, or Canva AI to produce original and creative visuals for web and social media platforms.

Required Qualifications

- Bachelor’s degree in Marketing, Communications, IT, or a related field is preferred but not mandatory.
- Proven experience as a Digital Marketing Executive, Specialist, or SEO Expert with a strong portfolio or demonstrable track record.
- In-depth, hands-on knowledge of On-Page, Off-Page, and Technical SEO techniques.
- Proficiency with SEO tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or Screaming Frog (experience with any of these is acceptable).
- Working knowledge of Canva or similar design platforms such as Adobe Express or Figma.
- Experience with AI-powered image and design creation tools.
- Basic understanding of HTML and CSS is advantageous for implementing technical SEO fixes.
- Strong communication skills with the ability to work independently and collaboratively within a team environment.
- Availability to work onsite at Johar Town, Lahore.

Compensation and Work Location

The monthly salary for this position ranges from Rs80,000 to Rs120,000. This is an in-person role based in Johar Town, Lahore, offering the opportunity to work closely with a dynamic team focused on digital growth and creative innovation.