DIGITAL MARKETING FACULTY

Aptech Computer Education, a leading IT education brand under Aptech Limited since 1986, has established itself as a pioneer in technology training worldwide. With a vast network of centers, Aptech has successfully trained over 6.5 million students across various IT and professional disciplines. The company collaborates with top technology vendors such as Microsoft, Google, and Red Hat to offer industry-recognized certification programs. In Pakistan, Aptech operates centers in major cities including Karachi, Hyderabad, Lahore, Islamabad, and Faisalabad, providing specialized academies in software, hardware, and networking. The organization focuses strongly on job readiness by offering placement support, workplace skills training, and organizing workshops, job fairs, and campus recruitment drives.

The Digital Marketing Faculty position is a full-time, on-site role based in Karachi. The successful candidate will be responsible for designing and delivering comprehensive digital marketing courses covering essential topics such as online marketing strategies, campaign planning, analytics, and content-driven marketing. Daily duties include preparing detailed lesson plans, developing teaching materials, conducting lectures and practical sessions, assessing student performance, and providing constructive feedback to foster student development. The role also requires staying updated with the latest industry trends and digital marketing tools, guiding students on their practical application, and participating in workshops or seminars aimed at enhancing student employability. Collaboration with academic coordinators to maintain course quality and ensure alignment with Aptech’s educational standards is a key aspect of this position.

Key Responsibilities

- Develop and deliver digital marketing curriculum including lectures, practical exercises, and project work.
- Prepare lesson plans and create engaging teaching materials tailored to diverse learning needs.
- Assess student progress regularly and provide constructive feedback to support academic growth.
- Stay current with digital marketing trends, tools, and best practices to enrich course content.
- Guide students in the use of digital marketing platforms and analytics tools.
- Participate in workshops, seminars, and other activities to improve student employability.
- Collaborate with academic coordinators to ensure course content meets Aptech’s quality standards.

Required Qualifications

- Proficiency in Market Research and Consumer Behavior to teach audience analysis and segmentation effectively.
- Strong knowledge of Marketing Management and Marketing principles to explain strategy development, branding, and campaign planning.
- Excellent research skills to incorporate the latest digital marketing trends, tools, and case studies into teaching materials.
- Relevant experience in digital marketing fields such as social media marketing, SEO/SEM, content marketing, and analytics, either in academic or industry settings.
- Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related discipline.
- Prior teaching or training experience is highly desirable.
- Ability to design structured course materials, deliver engaging sessions, and assess learning outcomes effectively.
- Strong communication and presentation skills, with the ability to mentor and support students from diverse backgrounds.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with hands-on industry experience and a passion for mentoring students will find this role rewarding. Aptech’s emphasis on placement support and career development provides faculty members with the opportunity to contribute meaningfully to student success and employability in the digital marketing domain.

This role offers a chance to be part of a reputed global education brand, working in a dynamic environment that fosters continuous learning and professional growth.