Digital Marketing & Growth Specialist

We are a dynamic and expanding digital company managing two distinctive B2B SaaS products alongside a diverse portfolio of client businesses. We are seeking a sharp, results-driven Digital Marketing Specialist to take full ownership of our growth initiatives. This role focuses on driving organic sign-ups for our SaaS platforms and generating high-quality leads for our agency clients, playing a critical part in scaling our business.

Key Responsibilities

SaaS Growth (SEO-Focused): Develop and implement an organic traffic strategy for our two SaaS products. This involves conducting in-depth keyword research, performing technical SEO audits, optimizing on-page elements, and creating high-intent programmatic or content strategies aimed at increasing product sign-ups.

Client Lead Generation (Paid Ads): Design, launch, and manage effective paid advertising campaigns across platforms such as Meta Ads and Google Ads. These campaigns should be tailored to our clients’ unique business needs to consistently generate valid leads and sales.

Funnel Optimization: Build, test, and refine landing pages, ad creatives, and lead-capture copy to maintain low Cost Per Acquisition (CPA) and maximize conversion rates.

Tracking & Analytics: Establish and maintain accurate tracking systems using tools like Google Analytics 4, Google Tag Manager, and Meta Pixel/CAPI. Ensure clean data collection for precise reporting and enable data-driven scaling of campaigns.

Required Qualifications

Proven Experience: Minimum of 2 years of hands-on experience managing Meta Ads, Google Ads, and SEO campaigns with measurable results.

SaaS Familiarity: Strong understanding of user acquisition funnels, free-trial-to-paid conversion processes, and B2B marketing dynamics.

Tool Stack Mastery: Proficiency with SEO tools such as Ahrefs, SEMrush, or Screaming Frog, as well as analytics platforms including GA4 and GTM.

Copywriting Skills: Ability to craft sharp, persuasive ad copy and optimize website content to improve conversion rates.

Self-Starter Attitude: Demonstrated initiative in identifying growth opportunities and proactively addressing issues within marketing funnels rather than simply executing assigned tasks.

Preferred Qualifications and Benefits

We offer flexible employment options including full-time and part-time roles, with a hybrid work setup to support work-life balance. Compensation is competitive and commensurate with experience.

If you are passionate about driving growth through innovative digital marketing strategies and want to contribute to a fast-growing company, this role offers an exciting opportunity to make a significant impact.