Posted Sep 27, 2026 82 views
Kaya Systems, based in Gulberg II, Lahore, is looking for a full-time Digital Marketing & Growth Specialist to join their team. This role centers on driving measurable business growth through strategic digital marketing initiatives such as lead generation, paid advertising campaigns, SEO, conversion optimization, email marketing, and marketing analytics. The position demands hands-on management of digital campaigns and marketing systems, with a strong focus on improving conversions and generating qualified leads rather than traditional social media management. Working hours are from 3:00 PM to 11:00 PM, with a salary range of PKR 85,000 to PKR 160,000 per month, depending on experience and performance.
Key Responsibilities
- Develop and execute digital marketing strategies focused on lead generation and business growth.
- Plan, launch, and optimize paid campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads.
- Perform keyword research and implement SEO tactics to boost website visibility and search rankings.
- Analyze target audiences, competitors, market trends, and customer behaviors to guide marketing strategies.
- Design and optimize landing pages and conversion-driven marketing campaigns.
- Track and report on key marketing metrics such as website traffic, leads, conversions, and cost per lead.
- Evaluate campaign performance to identify areas for improvement and optimize underperforming efforts.
- Build and refine lead-generation funnels, enhancing conversion rates through CRM and marketing automation tools.
- Support email marketing and lead nurturing campaigns tailored to various products and audiences.
- Conduct A/B testing on advertisements, landing pages, offers, and messaging to maximize campaign effectiveness.
- Prepare detailed weekly and monthly performance reports with insights and recommendations.
- Collaborate closely with sales and management teams to improve lead quality and conversion rates.
- Leverage AI-powered marketing tools to enhance research, content creation, campaign analysis, and workflow efficiency.
- Stay current with trends and updates in digital advertising, SEO, AI marketing, analytics, and conversion optimization.
Required Qualifications
- 3 to 5 years of experience in digital marketing, growth marketing, or performance marketing roles.
- Strong expertise in digital marketing strategies with a focus on lead generation.
- Hands-on experience managing Google Ads and/or Meta Ads campaigns.
- Solid knowledge of SEO principles and keyword research methods.
- Proficiency in Google Analytics and Google Search Console for analyzing campaign and website performance.
- Understanding of conversion funnels, landing page optimization, and marketing KPIs such as CPL, CPA, CTR, CPC, conversion rate, and ROAS.
- Experience with email marketing and marketing automation platforms is preferred.
- Familiarity with CRM systems is advantageous.
- Ability to conduct thorough competitor and market research.
- Strong analytical, problem-solving, and data interpretation skills.
- Good command of English communication and writing skills.
- Experience using AI tools for marketing research, content production, analysis, and automation.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines with attention to detail.
Preferred Qualifications and Benefits
- Experience with Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics 4, Google Search Console, and Google Tag Manager.
- Familiarity with SEO tools such as Ahrefs, SEMrush, or similar platforms.
- Knowledge of HubSpot or other CRM platforms, email marketing software, and landing page builders.
- Skills in conversion rate optimization, marketing automation, lead-generation funnels, and AI-powered marketing tools.
- Candidates may be invited for an in-person practical assessment to evaluate their digital marketing expertise, strategic thinking, and ability to deliver measurable results.
- Salary is negotiable within the range of PKR 100,000 to PKR 180,000 per month based on experience, skills, interview, and assessment outcomes.
- The role requires reliable commuting or relocation to Lahore prior to joining.
This position presents an excellent opportunity for a motivated digital marketing professional to contribute to a growing organization by applying data-driven strategies and advanced marketing technologies to achieve significant business growth.
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Kaya systems
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