Digital Marketing & Growth Specialist

Kaya Systems is seeking a skilled Digital Marketing & Growth Specialist to join their team in Lahore. This full-time, in-person role focuses on driving measurable business growth through strategic digital marketing efforts, including lead generation, paid campaigns, SEO, conversion optimization, email marketing, and marketing analytics. The ideal candidate will be data-driven, comfortable working with various marketing platforms, advertising tools, CRM systems, and AI-powered marketing technologies. This position requires a proactive approach to managing digital campaigns, improving conversion rates, and building scalable marketing systems rather than traditional social media management.

Key Responsibilities
- Develop and implement digital marketing strategies aimed at lead generation and business growth.
- Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Conduct keyword research and identify opportunities to increase organic and paid traffic.
- Apply SEO strategies to enhance website visibility and search rankings.
- Research target audiences, competitors, market trends, and customer behavior to inform marketing decisions.
- Design and optimize landing pages and conversion-focused campaigns.
- Monitor key marketing metrics including website traffic, leads, conversions, cost per lead, and ROI.
- Analyze campaign performance and identify areas for improvement.
- Build and refine lead-generation funnels to boost conversion rates.
- Utilize CRM and marketing automation tools to enhance lead follow-up and nurturing.
- Support email marketing campaigns and lead nurturing initiatives.
- Conduct A/B testing on ads, landing pages, offers, and messaging to optimize results.
- Prepare detailed weekly and monthly performance reports.
- Collaborate with sales and management teams to improve lead quality and conversion rates.
- Leverage AI tools for research, content creation, campaign analysis, and workflow automation.
- Stay updated on the latest trends and changes in digital advertising, SEO, AI marketing, analytics, and conversion optimization.

Required Qualifications
- 3 to 5 years of relevant experience in digital marketing, growth marketing, or performance marketing roles.
- Strong understanding of digital marketing strategies and lead generation techniques.
- Hands-on experience managing campaigns on Google Ads and/or Meta Ads platforms.
- Proficiency in SEO and keyword research methodologies.
- Experience with Google Analytics and Google Search Console for performance tracking.
- Ability to analyze campaign and website data to drive actionable insights.
- Knowledge of conversion funnels, landing pages, and marketing KPIs such as CPL, CPA, CTR, CPC, conversion rate, and ROAS.
- Experience with email marketing or marketing automation tools is preferred.
- Familiarity with CRM systems is an advantage.
- Strong analytical thinking and problem-solving skills.
- Excellent English communication and writing abilities.
- Capability to interpret marketing data and translate it into strategic recommendations.
- Experience using AI-powered marketing tools for research, analysis, and automation.
- Ability to work independently and manage multiple projects with attention to detail and deadlines.

Preferred Qualifications and Benefits
- Experience with Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics 4, Google Search Console, and Google Tag Manager.
- Familiarity with SEO tools such as Ahrefs, SEMrush, or similar platforms.
- Knowledge of HubSpot or other CRM platforms.
- Experience with email marketing platforms and landing page builders.
- Skills in conversion rate optimization, marketing automation, and lead-generation funnel development.
- Proficiency in AI-powered marketing tools to enhance campaign effectiveness.

Candidates shortlisted for this role may be invited for an in-person practical assessment at the office. The assessment will evaluate practical digital marketing knowledge, analytical ability, strategic thinking, paid advertising expertise, and the ability to generate measurable business results. Tasks may include reviewing campaigns, developing strategies, conducting keyword and competitor research, analyzing data, and creating performance reports.

The salary range for this position is PKR 100,000 to PKR 180,000 per month, depending on experience, skills, interview performance, and assessment results. Candidates must be able to reliably commute to or plan to relocate to Lahore before starting work. The working hours are from 3:00 PM to 11:00 PM, Monday to Friday, based at Siddiq Trade Center, Gulberg II, Lahore.