Digital Marketing Intern

Hurak is a well-established EdTech company based in the UK, specializing in online and classroom-based compliance training. With over 12 years of experience in the industry, Hurak is currently expanding its operations with the goal of becoming a global brand. This opportunity is for a 4-month paid internship that has the potential to lead to a permanent full-time position. The role is based in DHA Phase 6, Lahore, with working hours from 12:00 PM to 9:00 PM.

The successful candidate will be responsible for developing, implementing, and managing online marketing campaigns aimed at enhancing brand awareness, driving website traffic, and generating leads. This role involves assisting in the planning and execution of campaigns across various channels including social media, email marketing, SEO/SEM, and display advertising. The candidate will also create and manage engaging content, conduct keyword research, and optimize paid advertising campaigns. Regular reporting on campaign performance using tools such as Google Analytics will be required. Collaboration with sales, design, and content teams is essential to ensure cohesive marketing efforts.

Key Responsibilities:
- Develop, implement, and manage online marketing campaigns to increase brand visibility and lead acquisition.
- Assist in planning and executing campaigns across social media platforms, email marketing, SEO/SEM, and display advertising.
- Create and manage marketing content and perform keyword research to optimize campaign effectiveness.
- Optimize paid advertising campaigns to maximize ROI.
- Monitor and report on campaign performance using analytics tools like Google Analytics.
- Collaborate closely with sales, design, and content teams to align marketing strategies.

Required Qualifications:
- Bachelor’s degree in Marketing or a related field.
- 0 to 1 year of relevant work experience in digital marketing or a similar role.
- Familiarity with SEO/SEM, email marketing, and social media marketing strategies.
- Proficiency in tools such as Google Analytics, Google Ads, and Mailchimp.
- Strong verbal and written communication skills are essential.
- Analytical mindset with creative problem-solving abilities.

This internship offers a valuable opportunity to gain hands-on experience in a dynamic EdTech environment, with the potential for career growth within a company that is rapidly expanding its global footprint. The position is full-time and based in Lahore, providing practical exposure to various facets of digital marketing in a supportive and collaborative setting.