Digital Marketing & Lead Generation Specialist

Progressive Academic Services is looking for a dedicated Digital Marketing & Lead Generation Specialist to join their team for the RSP (Research & Writing Project) based in Clifton, Karachi. This full-time, on-site role involves working night shifts from 9:00 PM to 6:00 AM, Monday through Saturday. The specialist will be responsible for managing comprehensive digital marketing efforts focused on generating qualified leads from the US market, optimizing paid advertising campaigns, and driving overall business growth.

Key Responsibilities

Paid Advertising & PPC: Plan, launch, and manage PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram). Set up lead generation campaigns using instant lead forms, website conversion forms, landing pages, and WhatsApp. Manage keyword targeting, audience segmentation, retargeting, bidding strategies, and campaign budgets. Optimize cost per lead (CPL), conversion rates, lead quality, and return on ad spend (ROAS). Conduct A/B testing on ad creatives, headlines, audiences, and landing pages to improve performance.

SEO & Website Optimization: Implement on-page, off-page, and technical SEO strategies. Perform keyword research, competitor and backlink analysis, and content optimization to improve organic rankings, website traffic, and conversion rates. Work with platforms such as WordPress to optimize landing pages specifically for lead generation.

Social Media Management: Oversee Facebook, Instagram, LinkedIn, and other relevant social media channels. Develop content calendars, schedule posts, and monitor audience engagement. Coordinate the creation of graphics, promotional content, videos, and ad creatives to build brand awareness and maintain consistent communication.

Lead Generation & CRM Management: Generate qualified leads through paid ads, organic search, social media, and landing pages. Configure and manage lead forms, tracking, lead routing, and follow-up workflows. Maintain lead databases, monitor lead status, and track the customer journey from inquiry to sale using CRM platforms like HubSpot CRM or Zoho CRM. Set up automated lead assignment, email follow-ups, and marketing workflows. Collaborate with the sales team to enhance lead conversion rates and minimize lead leakage.

Analytics, Tracking & Reporting: Configure and monitor Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking. Use Google Search Console to track SEO performance. Monitor key metrics such as CPL, cost per acquisition (CPA), conversion rates, campaign spend, and marketing-generated revenue. Prepare weekly and monthly performance reports with actionable insights and adjust strategies accordingly.

Marketing Automation & Strategy: Implement marketing automation and lead nurturing workflows using platforms like Mailchimp, Brevo, or HubSpot. Integrate advertising platforms, CRM systems, forms, and automation tools such as Zapier or Make. Conduct competitor research, identify new acquisition channels, and recommend scalable growth strategies.

Required Qualifications

A bachelor’s degree in Marketing, Business, Communications, or a related field is required. Candidates should have 2–5 years of hands-on experience in digital marketing, PPC, SEO, and lead generation. Proven expertise in managing Google Ads and Meta Ads campaigns is essential. A strong understanding of lead generation funnels, landing pages, conversion optimization, and retargeting is necessary. Working knowledge of CRM platforms such as HubSpot or Zoho CRM is required. Experience with GA4, GTM, Meta Pixel, Google Search Console, and conversion tracking tools is expected. Familiarity with WordPress, Canva, email marketing, and marketing automation tools is important. Candidates must demonstrate strong analytical, communication, organizational, and problem-solving skills, along with the ability to manage advertising budgets and deliver measurable campaign results.

Preferred Qualifications and Benefits

Experience targeting US-based audiences will be considered an advantage. The role offers an opportunity to build and scale digital marketing operations within a performance-driven environment. Candidates will have the chance for professional growth and to take ownership of marketing campaigns. Performance-based incentives are provided in line with company policy.

This position is ideal for a motivated digital marketing professional eager to contribute to a growing project and make a measurable impact through strategic lead generation and campaign management.