Digital Marketing Manager – Senior Position

Raast Solutions is seeking a highly experienced and results-oriented Digital Marketing Manager to lead our paid advertising and growth efforts. This senior-level role requires a professional with a proven track record of managing substantial advertising budgets, scaling campaigns, and driving measurable revenue growth. The ideal candidate will have deep expertise in paid ads and business growth, capable of transforming paid traffic into significant business outcomes. This is not an entry-level position; we are looking for a specialist who has hands-on experience managing large-scale campaigns and driving revenue from early-stage initiatives to mature, profitable programs. The role is full-time, onsite in Rawalpindi, Pakistan, operating on a US shift from 5:00 PM to 2:00 AM PKT.

Key Responsibilities
- Lead and manage paid advertising campaigns across platforms including Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Oversee and optimize advertising budgets exceeding $100,000 cumulatively, ensuring campaigns achieve or exceed targeted ROAS and profitability.
- Develop and execute comprehensive customer acquisition and growth strategies that drive revenue scaling and business expansion.
- Analyze campaign performance metrics such as CAC, CPL, CPA, LTV, conversion rates, and attribution models to make data-driven decisions.
- Identify new business development opportunities and growth channels to maximize monetization and revenue generation.
- Manage multiple campaigns and projects simultaneously with strong project management skills, ensuring timely delivery and alignment with business goals.
- Take full ownership of paid marketing functions, demonstrating accountability for measurable business results and continuous improvement.

Required Qualifications
- 5 to 10+ years of hands-on experience in digital marketing, paid advertising, or growth marketing roles.
- Expert-level proficiency with Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads platforms.
- Proven experience managing cumulative advertising spends of $100,000 or more.
- Strong understanding of key performance indicators including ROAS, CAC, CPL, CPA, LTV, and campaign profitability.
- Demonstrated ability to scale paid campaigns while maintaining or improving profitability.
- Experience in launching campaigns/businesses and driving them to meaningful revenue growth.
- Solid knowledge of monetization strategies and revenue generation models.
- Business development experience with a focus on identifying and capitalizing on new growth opportunities.
- Excellent analytical skills with a data-driven approach to decision-making.
- Ability to work independently, take ownership, and be accountable for business outcomes.

Preferred Qualifications and Benefits
Candidates who can showcase measurable achievements on their CV will be highly preferred. Examples include advertising budgets managed, monthly or annual ad spend, revenue generated, ROAS achieved, leads or customers acquired, cost per acquisition, and successful campaign scaling. Please highlight actual campaign spend and results clearly.

Compensation
The salary range is PKR 250,000 to 400,000+ per month, negotiable based on experience and proven results. Additional performance-based bonuses and revenue-linked incentives may be offered.

Employee Benefits
- Health and medical insurance
- Gym facility access
- Grocery vouchers
- Pick and drop service
- Performance bonuses
- Revenue-based incentives
- Opportunities for career growth and leadership development

This role offers the chance to work in a performance-driven environment where growth and measurable results are prioritized. If you have managed significant advertising budgets and excel at turning paid traffic into revenue, this is an excellent opportunity to contribute directly to business success and take ownership of the paid marketing function.

Candidates must have substantial hands-on paid ads experience and demonstrable campaign results to be considered. The position requires working onsite in Rawalpindi during the specified US shift hours.